Is this a job for … Won­der Woman?

Modern Healthcare - - OUTLIERS ASIDES & INSIDES -

Out­liers was in­trigued to learn HHS Sec­re­tary Kath­leen Se­be­lius is turn­ing to pro­fes­sional sports leagues to get the word out on open en­roll­ment for the in­sur­ance ex­changes that starts in a few months.

But why stop there when you can turn on some real su­per power for the ed­u­ca­tional cam­paign? Say Won­der Woman—or at least the ac­tress best known for play­ing her, Lynda Carter?

Se­be­lius al­ready has a con­nec­tion with Carter. In June, they were part of what the As­so­ci­ated Press called a “vaguely syn­chro­nized cho­rus line” with House Mi­nor­ity Leader Nancy Pelosi be­hind for­mer Supremes singer Mary Wil­son to ser­e­nade Rep. John Din­gell (DMich.) on be­com­ing the long­est-serv­ing mem­ber of Congress.

But if a su­per­heroine isn’t avail­able, pro ath­letes are def­i­nitely on HHS’ radar.

“The Red Sox were in­cred­i­bly ef­fec­tive in Mas­sachusetts when they rolled out their mar­ket­place cov­er­age, so it’s a log­i­cal place to go,” Se­be­lius told re­porters in a brief­ing about HHS’ pub­lic out­reach cam- paign last week. “We’re go­ing to be go­ing wher­ever peo­ple are—so us­ing so­cial me­dia cer­tainly in a much more ex­tended fash­ion, us­ing all of the ef­forts that are un­der­way to reach out to con­sumers in a way that they un­der­stand and is easy to find and easy to reach.”

Se­be­lius said those dis­cus­sions cen­ter around both paid ad­ver­tis­ing cam­paigns and also part­ner­ship ef­forts, and that the NFL has been “very ac­tively and en­thu­si­as­ti­cally en­gaged” be­cause the or­ga­ni­za­tion sees health pro­mo­tion as good for the NFL and the coun­try.

From left, Wil­son, Se­be­lius, Carter and Pelosi joined in song to honor Rep. John Din­gell re­cently.

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