AD­VO­CACY, AS­SO­CI­A­TIONS

Modern Healthcare - - NEWS MAKERS -

Robert Zirkel­bach has been named se­nior VP of com­mu­ni­ca­tions for the Phar­ma­ceu­ti­cal Re­search and Man­u­fac­tur­ers of Amer­ica, ef­fec­tive May 5.

Zirkel­bach, 33, will over­see com­mu­ni­ca­tions ini­tia­tives sup­port­ing PhRMA’s ad­vo­cacy ac­tiv­i­ties and pub­lic-pol­icy ini­tia­tives.

He comes to the or­ga­ni­za­tion from Amer­ica’s Health In­sur­ance Plans where, as VP of strate­gic com­mu­ni­ca­tions, he led me­dia re­la­tions, pol­icy com­mu­ni­ca­tions and ad­vo­cacy ef­forts, in­clud­ing serv­ing as spokesman for the health in­sur­ance in­dus­try. Be­fore join­ing AHIP, Zirkel­bach worked as press sec­re­tary to for­mer U.S. Rep Jim Nussle (R-Iowa).

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