Strength­en­ing Cus­tomer Re­la­tion­ships:

How Med­i­cal Iden­tity Pro­tec­tion Tools Deliver Added Value

Modern Healthcare - - PERSPECTIVES -

The prob­lem of med­i­cal iden­tity theft is wide­spread. About $65 bil­lion in im­proper Medi­care and Med­i­caid pay­ments were dis­trib­uted in 2011 alone. A grow­ing con­cern for many con­sumers is the se­cu­rity of their per­sonal health data. With the tran­si­tion to elec­tronic health records and other dig­i­tal plat­forms, sen­si­tive health­care in­for­ma­tion leaks have the po­ten­tial to put an even greater num­ber of con­sumers at risk. Or­ga­ni­za­tions that of­fer iden­tity pro­tec­tion so­lu­tions will be in a po­si­tion to form the long-last­ing re­la­tion­ships that drive cus­tomer sat­is­fac­tion and sta­ble rev­enue growth.

Con­sumers trust health or­ga­ni­za­tions and ben­e­fit providers with their most sen­si­tive per­sonal in­for­ma­tion. By of­fer­ing a com­pre­hen­sive iden­tity theft man­age­ment ser­vice that pro­vides se­cu­rity for the full life cy­cle of care, health­care in­dus­try lead­ers can build a rep­u­ta­tion for proac­tively pro­tect­ing that con­fi­den­tial in­for­ma­tion and re­spond­ing to con­sumer needs.

Med­i­cal iden­tity theft pro­tec­tion prod­ucts and ser­vices such as IDen­tity Theft 911’s LifeStages and FraudS­cout of­fer com­pre­hen­sive pro­tec­tion and res­o­lu­tion tools that are ef­fec­tive in to­day’s quickly evolv­ing threat land­scape. Only 10 per­cent of vic­tims re­ported they have been able to com­pletely re­solve the con­se­quences of med­i­cal iden­tity theft1. A proac­tive, ro­bust of­fer­ing that helps con­sumers pre­vent and de­tect crim­i­nal be­hav­ior in its ear­li­est stages is a must.

“Only 10 per­cent of vic­tims re­ported they have been able to com­pletely re­solve the con­se­quences of med­i­cal iden­tity theft1. A proac­tive, ro­bust of­fer­ing that helps con­sumers pre­vent and de­tect crim­i­nal be­hav­ior in its ear­li­est stages is a must.”

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