Category finalists
( presented in alphabetical order by agency/ firm). Agency/ firm in bold, Client/ campaign in italics.
PRINT CAMPAIGN OF THE YEAR
Anderson DDB, Toronto FASworld: “Baby Bump” Camp+ King, San Francisco City of Hope: “Citizens of Hope” DeVito/ Verdi, New York Fallon Health, Worcester, Mass. “Fallon Health Cares” LevLane Advertising, Philadelphia Kennedy Health System; KHA ( Kennedy Health Alliance), Sewell, N. J.: “I’m Not a Doctor” Richards Group, Dallas Miraca Life Sciences, Irving, Texas.: Brand Repositioning
DIGITAL CAMPAIGN OF THE YEAR
Coalition Blue State to Digital, Protect America's New York Healthcare: Digital advocacy development and launch campaign GO2 Advertising, Twinsburg, Ohio Client/ campaign: EyeMed: “Roadmap” Mindgruve, San Diego MDVIP: “National Doctors' Day” SPM Marketing & Communications, LaGrange, Ill. University of Kansas Hospital, Kansas City: “Advancing the Power of Medicine”
VIDEO CAMPAIGN OF THE YEAR
Laughlin Constable, Chicago Cadence Health, Winfield, Ill.: “Life Changing Care” NORTH, Portland, Ore. Client/ campaign: Cover Oregon: “Long Live Oregonians” SPM Marketing & Communications, LaGrange, Ill. University of Kansas Hospital, Kansas City: “Advancing the Power of Medicine” SPM Marketing &- Communications, LaGrange, Ill. University of Maryland St. Joseph Medical Center, Towson: " Be a Part of Something Greater”
AUDIO CAMPAIGN OF THE YEAR
Clear Channel Media and Entertainment, New York Clear Channel Media and Entertainment in partnership with HHS and Media Partnerships: “Affordable Care Act Enrollment” Laughlin Constable, Chicago CDH Proton Center, Warrenville, Ill.: “Proton Therapy” LevLane Advertising, Philadelphia Kennedy Health System; KHA ( Kennedy Health Alliance), Sewell, N. J.: “I’m Not a Doctor” UCSF Benioff Children's Hospital, Oakland, Calif., Marketing Department UCSF Benioff Children’s Hospital: “100% Healthy”
SOCIAL MEDIA CAMPAIGN OF THE YEAR
Blue State Digital, New York Coalition to Protect America's Health Care: Digital advocacy development and launch campaign Digitas Health LifeBrands, London Connecting Nurses: “Care Challenge for Connecting Nurses” Imaginasium, Green Bay, Wis. Prevea Health, Green Bay, Wis.: “Change Your Game Challenge” Rise Interactive, Chicago NorthShore University HealthSystem, Evanston, Ill.: Patient education-Facebook infographic campaign Seiden, New York Health Quest, LaGrangeville, N. Y.: “MyHealthQuest” Zig Marketing, Independence, Ohio United Healthcare, Minnetonka, Minn.: “Source4Women— We Dare You”
COMMUNITY OUTREACH CAMPAIGN OF THE YEAR
Anderson DDB, Toronto, Ontario FASworld: “Baby Bump” BPN, New York Romanian Red Cross: “Life Saving App” Digitas Health LifeBrands, London Connecting Nurses: “Care Challenge” Eric Mower+ Associates, Syracuse, N. Y. BlueCross BlueShield of Western New York: “Project Hope” Health Care Service Corp., Chicago Health Care Service Corp.: “Be Covered” Laughlin Constable, Chicago University of Illinois Hospital & Health Sciences System, Chicago: “Access to Healthcare” Media Logic, Albany, N. Y. MVP Healthcare, Schenectady, N. Y.: “Project Go” Norman Regional Health System, Norman, Okla. Norman Regional Health System: “Rebuilding Moore Medical Center” St. Joseph Mercy Health System, Ann Arbor, Mich. St. Joseph Mercy Health System: “Health Care Reform”
PATIENT EDUCATION CAMPAIGN OF THE YEAR
Laser Spine Institute, Tampa, Fla. Laser Spine Institute: “Patient Education” Pixie Stuff, St. Louis Centene Corp., St. Louis: “The Adventures of Boingg & Sprockette Health Education Series” Rated i Creative, Santa Monica, Calif. Stanford Children’s Health and Lucile Packard Children’s Hospital, Palo Alto, Calif.: “My Doctor Just Got a New Computer” Relay Network, Radnor, Pa. Independence Blue Cross, Philadelphia: “IBX Wire” Seiden, New York New York- Presbyterian, New York: “Hands- Only CPR: 100 Beats per Minute” 2e Creative, St. Louis Siemens Healthcare, Malvern, Pa.: “Breast Cancer Density/ Destiny”
INTEGRATED CAMPAIGN OF THE YEAR
Campbell Mithun, Minneapolis Wellmark Blue Cross and Blue Shield, Des Moines, Iowa: “Nine Days in November” Downtown Partners Chicago Illinois Health Insurance Marketplace: “Get Covered Illinois” FleishmanHillard, St. Louis Missouri Foundation for Health: “Cover Missouri” Initiative, New York Covered California: “Covered California” LevLane Advertising, Philadelphia Kennedy Health System— KHA ( Kennedy Health Alliance), Sewell, N. J.: " I'm Not A Doctor" SPM Marketing & Communications, LaGrange, Ill.; Dana- Farber/ Brigham and Women’s Cancer Center, Boston: “You Have Us” Trail Blazers Marketing & Corporate Partnership, Portland, Ore. Moda Health, Portland, Ore., and Portland Trail Blazers: “More Than a Name” Weber Shandwick, New York HealthCare. gov: “Health Insurance Marketplace” 2e Creative, St. Louis HUPTI ( Hampton University Proton Therapy Institute), Hampton, Va.: “Focus Campaign”
AGENCY OF THE YEAR
SPM Marketing & Communications, LaGrange, Ill. Dana- Farber/ Brigham and Women’s Cancer Center, Boston 2e Creative, St. Louis ClinicalKey Moments Medical Student Campaign