Studer given first Mar­ket­ing Vi­sion­ary IM­PACT Award

Modern Healthcare - - NEWS -

Mod­ern Health­care has named Quint Studer, founder of the Studer Group, the win­ner of its first Health­care Mar­ket­ing Vi­sion­ary IM­PACT award. The award pre­sen­ta­tion will be made Sept. 23 in Chicago dur­ing Mod­ern Health­care’s in­au­gu­ral Strate­gic Mar­ket­ing Con­fer­ence.

This spe­cial award, launched with Mod­ern Health­care’s sis­ter pub­li­ca­tion Ad­ver­tis­ing Age, will be given each year to an out­stand­ing in­di­vid­ual who has eth­i­cally ad­vanced pub­lic un­der­stand­ing of health­care is­sues and made a last­ing con­tri­bu­tion to the in­dus­try. The win­ner must con­sis­tently demon­strate an abil­ity to com­mu­ni­cate com­plex health­care in­for­ma­tion in a man­ner that is com­pelling, re­li­able and re­spon­si­ble.

Studer, who en­tered the health­care in­dus­try in 1984, rose through the ranks of sev­eral or­ga­ni­za­tions to be­come pres­i­dent of Bap­tist Hos­pi­tal in Pen­sacola, Fla., in 1996, where he helped engi­neer a fi­nan­cial and qual­ity turn­around. He launched the Studer Group in 2000, which went on to win the 2010 Mal­colm Baldrige Na­tional Qual­ity Award.

Over his long ca­reer, Studer, through his writ­ing and con­sult­ing work, has fo­cused health­care or­ga­ni­za­tions on achiev­ing higher qual­ity at lower cost. His six books in­clude “Hard­wiring Ex­cel­lence,” and most re­cently “A Cul­ture of High Per­for­mance.”


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