An ir­rev­er­ent at­ti­tude with a se­ri­ous point

Modern Healthcare - - OUTLIERS ASIDES & INSIDES -

Across the pond in the U.K., the Male Can­cer Aware­ness Cam­paign has a team of “cham­pi­ons” it uses to “raise aware­ness and re­duce em­bar­rass­ment” about the var­i­ous can­cers it tar­gets with a strong dose of bawdy hu­mor.

Mr. Tes­ti­cles de­votes his time to rais­ing aware­ness of the can­cer of his epony­mous body part. Near Naked Man, a hel­meted fig­ure in a white jump­suit adorned with a gen­er­ous sup­ply of chest hair and a fig leaf in the ap­pro­pri­ate place, cam­paigns for aware­ness of prostate can­cer.

James Bum 002, a par­ody of a cer­tain fa­mous fic­tional mem­ber of Her Majesty’s Se­cret Ser­vice, is suave in a tuxedo, though one with the seat of the pants cut out, as the dis­ease he tar­gets is bowel can­cer.

But the Male Can­cer Aware­ness Cam­paign has even big­ger plans. It’s now rais­ing money on Indiegogo to build a hot air bal­loon shaped like a gi­ant pair of tes­ti­cles called Sky­balls, which the group says will be “world’s big­gest can­cer aware­ness tool.” Since the on­line fundraiser started Aug. 25, donors have given more than £12,400 to­ward the £60,000 goal. The dead­line is Oct. 14. Donors are be­ing re­warded with a va­ri­ety of perks, from get­ting their name on the plaque on the bal­loon’s bas­ket for £10 to wed­ding trans­port in the bal­loon for a groom and his at­ten­dants for £10,000.

Ir­ish ac­tor Chris O’Dowd and “Fam­ily Guy” character Peter Grif­fin have been signed on as boost­ers of the project.

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