Soc­cer-themed Ebola cam­paign aims to rally Africans

Modern Healthcare - - OUTLIERS ASIDES & INSIDES -

A Liberian soc­cer star has al­ready recorded a pop song to raise aware­ness about Ebola in West Africa (Aug. 18, p. 36). Now, a new pub­lic ed­u­ca­tion cam­paign is us­ing soc­cer im­agery to rally West Africans to fight the dis­ease.

The Africa United cam­paign launched this month with a pair of videos. “West Africa vs. Ebola” fea­tures Bri­tish ac­tor Idris Elba as a soc­cer coach giv­ing a stir­ring locker room speech to West Africa to pre­pare for the “life or death” match against Ebola. He de­scribes tac­tics to avoid the virus and ex­plains symp­toms.

Elba also re­cruited a roster of African soc­cer stars for another spot, “We’ve Got Your Back,” in which the play­ers ac­knowl­edge that health­care work­ers are the real he­roes. Each player wears a jersey bear­ing the name of a health­care worker in trib­ute to “the world’s most im­por­tant team.”

Elba, fa­mil­iar to devo­tees of the HBO drama “The Wire” for his por­trayal of en­tre­pre­neur­ial drug king­pin Stringer Bell, helped de­velop the cam­paign, which is a joint ef­fort with the CDC Foun­da­tion and in­ter­na­tional health and aid or­ga­ni­za­tions.

Elba, left, whose fa­ther grew up in Sierra Leone, is the “cre­ative force” be­hind the cam­paign. Do­na­tions will ben­e­fit the CDC Foun­da­tion’s Global Dis­as­ter Re­sponse Fund and UNICEF.

Newspapers in English

Newspapers from USA

© PressReader. All rights reserved.