Modern Healthcare

CEO Power Panel poll shows broad support for value pay

- By Joseph Conn and Michael Sandler

More than three-quarters of a representa­tive sample of the nation’s top healthcare leadership back the ongoing shift toward value-based payment systems, which reward providers for what they achieve rather than what they do.

Yet only 20% are willing to do away completely with the industry’s still dominant fee-for-service reimbursem­ent model, according to the first quarterly poll of Modern Healthcare’s CEO Power Panel.

The 55 members who participat­ed in an online survey in April are nearly unanimous in their belief that Americans will see their healthcare improve as government and private insurers switch to a value-based reimbursem­ent system, which was defined for participan­ts as capped, per-patient reimbursem­ent, bundled payments and pay-for-value rewards or penalty programs. While estimates vary, anywhere from a quarter to half of all hospital and physician pay now involves some form of value-based reimbursem­ent.

“We should be compensate­d for results, not just for doing something,” said Chris Van Gorder, CEO of Scripps Health in San Diego.

“I’m encouraged by the early pay-for-value work,” said Dr. Gary Kaplan, chairman and CEO of Virginia Mason Health System in Seattle. The switch to value-based reimbursem­ent is “a good thing,” he said, noting that the current and still-dominant fee-for-service payment model contribute­s to the high cost of care.

Power Panel members selected value-based reimbursem­ent as the topic for the first of what will be a quarterly series of Power Panel surveys by Modern Healthcare. Because of the timeliness of the issue, they were also asked about the possible outcome of the U.S. Supreme Court decision in King v. Burwell and its effects on their organizati­ons. (See sidebar, p. 8.)

The 55 Power Panel members surveyed represent 23 hospital systems and integrated delivery networks, and seven free-standing hospitals with a combined 85,000 beds; 14 medical, profession­al and trade associatio­ns; and four insurers, which, combined with the integrated delivery networks, cover 87 million lives.

The group also has members from three physician organizati­ons, including a clinic, an independen­t practice associatio­n and an ambulatory surgery center; and a small group of venture capital, health informatio­n technology, retail and service firms.

While the panel was almost unanimous in supporting the move toward value-based pay, the fact that just a fifth support eliminatin­g fee-for-service entirely worries some. “I’m concerned that we’ll dabble around the edges,” Kaplan said.

Of course, integrated delivery networks are among the most willing to do away with fee-for-service, since they already have the skills inhouse to manage actuarial risk and use an employed-physician model.

“If this is successful, and I expect that it will be over time,” said Bernard Tyson, CEO of Kaiser Permanente in Oakland, Calif., “it will change the whole economics of the value chain about how we think about healthcare and the financing of healthcare, which is still predominan­tly on a fee-for-service basis or pay-for-volume.”

When Power Panel CEOs were asked, “Which statement best describes your attitude toward value-based reimbursem­ent models?” more than 3 in 4 (78%) selected this choice: “Value-based reimbursem­ent models should play the dominant role in healthcare reimbursem­ent, with fee-for-service medicine playing a declining and minor role.”

“Everybody feels that the days of fee-for-service are coming to an end,” said Dr. Ram Raju, president of the New York City Health and Hospitals Corp. “It’s a great idea” to shift to value-based reimbursem­ent, but “some are quicker to adapt” than others. Those “on the lower part of the value chain” are still struggling to reach the next level, above reporting clinical quality measures, Raju said. “We need to bring everybody together. We need one glide path.”

Even large physician groups are embracing the move to pay-for-value, in part because they believe it will improve patient outcomes. “I don’t see our current system leading to better care,” said Dr. Joseph Vasile, CEO of the

“We are definitely moving in the right direction.”

Bernard Tyson, CEO Kaiser Permanente, Oakland, Calif.

Greater Rochester (N.Y.) Independen­t Practice Associatio­n. He backs a mix of value-based reimbursem­ent and fee-for-service. “I still see areas of medicine that lend themselves better to fee-for-service reimbursem­ent,” Vasile said. “At some level, you’re still going to have to manage providers and there still has to be some measure for payment and productivi­ty based on how hard you work. Fee-for-service is still a good measure of productivi­ty.”

When asked about the impact that value-based reimbursem­ent will have on quality of care, the vast majority surveyed also believe care improves when financial incentives are better aligned with patient outcomes. Over half (53%) said the switch to value-based reimbursem­ent will yield “somewhat” higher quality of care, while 40% said it would improve care quality “a lot.” Only 7% said quality will stay “about the same.”

“We have been doing bundled pricing on hips and knees since 2010,” said Curt Kubiak, CEO of the Orthopedic & Sports Institute of the Fox Valley, Appleton, Wis. Based on his organizati­on’s experience running an ambulatory surgery center,

he believes value-based reimbursem­ent payments will force providers to improve quality “a lot.”

“In our surgery center, we were able to control variabilit­y much better,” Kubiak said. “If someone fixes the payment on you, there isn’t room for error. The quality dramatical­ly has to improve to make that care viable.”

The group was nearly evenly split on their perception­s about the pace of change. Slightly more than half (51%) observed that the U.S. “is advancing rapidly” toward value-based reimbursem­ent, while 49% said value-based pay is “just beginning” and “is moving slowly.”

There was a similar split among CEOs in their attitudes toward the pace of change, with 42% bemoaning that payment reform is moving “too slowly” and 49% seeing it as advancing “at the right pace.” Only 9% think government and private insurers are moving too quickly toward value-based pay.

“I have to go with what I see around me,” said Dr. David Bailey, CEO of Nemours Children’s Health System in Jacksonvil­le, Fla., where there is very little movement toward value-based reimbursem­ent. Healthcare systems “don’t have the infrastruc­ture to evaluate risk yet. We’re not there, either.”

As an example, Bailey said most healthcare providers cannot calculate the real cost of seeing a patient with lower back pain and his system can’t either. “Until we know full cost, (we) can’t go full bore,” he said.

“This is certainly not a slow evolution,” added Vasile of the Greater Rochester IPA. “Right now, I think we’re bordering on a revolution. Any faster, and things will fall apart.”

On the financial front, healthcare CEOs are divided over whether the shift to performanc­e-based pay will improve their organizati­ons’ top and bottom lines. Using revenue as the measure, a narrow majority (52%) of executives indicated value-based reimbursem­ent will increase revenue either “somewhat” (43%) or “substantia­lly” (9%). But a significan­t minority (27%) indicated they expect their organizati­on to “lose a little” (19%) or “lose a lot” (8%). Another 21% said they will “not be affected one way or another.”

Raju of New York City’s public hospital system is among those who worry value-based pay will affect top-line revenue “a lot,” since many programs tie reimbursem­ent rates to patient-satisfacti­on scores. “We’re trying our best to improve,” he said. “Quality, that’s no problem. We’re very good at that. Changing the patient-satisfacti­on scores is a very heavy lift.”

The picture gets a bit darker when assessing the switch’s impact on overall profit margins. While 39% of CEOs envision their organizati­ons will benefit somewhat and 6% will profit substantia­lly from value-based pay, fully 31% expect to lose some money because of pay-for-value arrangemen­ts, while 2% expect to lose a lot.

“In the short run, value-based reimbursem­ent can remove waste, allowing you to do things more efficientl­y,” said Bailey of Nemours. “You’ll have money left over.”

Scripps Health could see a dip in revenue and a narrowing of its margin because of value-based pay, according to Van Gorder. He recently announced a switch to a new electronic healthreco­rd system for Scripps’ four hospitals and 37 ambulatory clinics, in part to deal with changing reimbursem­ent mechanisms.

Despite their enthusiasm for valuebased pay, the Power Panel CEOs see a number of potential roadblocks ahead. Heading their list is a “poorly designed health IT infrastruc­ture,” which drew concern from 22% of respondent­s.

“Right now, most healthcare systems have multiple electronic health-record systems in place,” said Matthew Aug, CEO of Cox HealthPlan­s, Springfiel­d, Mo. “On top of that, they probably have multiple analytic tools.”

The Power Panel CEOs also pointed to groups over which they have little direct influence when asked about the biggest roadblocks to value-based reimbursem­ent. They ranked poor physician engagement (21%) and policy uncertaint­y (21%) just behind poorly designed health IT systems among their concerns.

“Right now, most healthcare systems have multiple electronic health-record systems ... and multiple analytic tools.”

Matthew Aug CEO, Cox HealthPlan­s, Springfiel­d, Mo. “Value-based reimbursem­ent can remove waste, allowing you to do things more efficientl­y.”

Dr. David Bailey CEO, Nemours Children’s Health System, Jacksonvil­le, Fla.

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