How to un­der­stand and ap­peal to mil­len­ni­als

Modern Healthcare - - NEWS -

Up­front and per­sonal ap­proach

Dr. Matthew Krauthamer, emer­gency physi­cian and na­tional di­rec­tor of Knoxville, Tenn.-based TeamHealth’s “spe­cial ops” group to staff client hos­pi­tals and physi­cian groups

“Re­cruiters need to get to know mil­len­ni­als per­son­ally to win them over. Mil­len­ni­als like to feel part of a team. Re­cruiters should ask mil­len­ni­als: ‘What are your needs? What do you want as an in­di­vid­ual and how can we find a place for you?’ And make sure it’s a good fit. When it’s not a good fit, give them the sup­port to change.”

Use of physi­cian shift sched­ules rather than on-call sched­ules

Mil­len­ni­als “want to make good money, work their shifts and go home. Their val­ues are dif­fer­ent than pre­vi­ous gen­er­a­tions be­cause they put so much im­por­tance on qual­ity of life.”

Cut­ting-edge tech­nol­ogy

Monique Val­cour, ex­ec­u­tive coach and fac­ulty af­fil­i­ate at the Cen­ter on Ag­ing and Work at Bos­ton Col­lege

“Mil­len­ni­als ex­pect their work­places to pro­vide cur­rent tech­nol­ogy. They shy away from or­ga­ni­za­tions that don’t have the latest in elec­tronic health-record sys­tems like those they used dur­ing their res­i­den­cies.”

Bal­anc­ing work and per­sonal life

Dual-ca­reer cou­ples among mil­len­ni­als are com­mon, and the only way they can make their lives work is to have flex­i­ble sched­ules. “Med­i­cal ca­reers in the past could be re­ally bru­tal with very long hours and very lit­tle con­trol over time. If you have to be on call twice a week and you’ve got lit­tle kids at home and you’ve got two peo­ple try­ing to do this thing, it’s just not go­ing to work.”

Many mil­len­ni­als seek out large mul­ti­spe­cialty prac­tices that of­fer more flex­i­bil­ity in hours than is avail­able in small prac­tices. She added that some mil­len­ni­als have opted for med­i­cal spe­cial­ties such as der­ma­tol­ogy, ra­di­ol­ogy and anes­the­si­ol­ogy be­cause they of­fer more pre­dictable sched­ules.

Heavy use of text mes­sag­ing

Dr. Matthew Gibb, ex­ec­u­tive vice pres­i­dent, sys­tem chief med­i­cal of­fi­cer, Carle Foun­da­tion, Ur­bana, Ill.

“Mil­len­ni­als want text mes­sag­ing be­cause they want im­me­di­ate re­sponses. Our re­cruiters will tell you that text mes­sag­ing is the only way you can com­mu­ni­cate (with mil­len­ni­als). And if you’re not adept in the tex­ting world, you’re go­ing to fail as a re­cruiter.”

Carle is test­ing a new Health In­sur­ance Porta­bil­ity and Ac­count­abil­ity Act-com­pli­ant text mes­sag­ing sys­tem with the goal of phas­ing out its pager sys­tem. “We did a physi­cian en­gage­ment sur­vey a few months ago and the No. 1 gap we iden­ti­fied was need­ing to im­prove the way we com­mu­ni­cate as an or­ga­ni­za­tion,” he said.

Use so­cial media

Dr. Lisa Bat­son, co-leader of the psy­chi­atric di­vi­sion of Crys­tal Run Healthcare in the Hud­son Val­ley out­side New York City She and her hus­band learned about job op­por­tu­ni­ties and com­mu­ni­ties they were con­sid­er­ing via Google, re­cruit­ment web­sites, Face­book pages and look­ing at videos on YouTube.

Readi­ness to quit if un­happy

Bob Collins, man­ag­ing part­ner at the Dal­las-based Medi­cus Firm, a physi­cian re­cruit­ing com­pany If mil­len­ni­als are un­happy on the job, Collins said they are likely to pull up stakes and move on. “Another con­tribut­ing fac­tor to the added mo­bil­ity of doc­tors is the shift of the physi­cian job mar­ket from pri­vate prac­tice to more em­ployed op­por­tu­ni­ties, which makes it eas­ier for physi­cians of any age to move around as em­ploy­ees.”

“Most mil­len­ni­als likely don’t know any other way (than be­ing em­ploy­ees), whereas older physi­cians are more likely to be or have been in pri­vate prac­tice. Be­ing an owner or part­ner in a prac­tice made switch­ing jobs a bit more com­pli­cated. It could be done, but physi­cians would lose money if they did it too much.”

Im­por­tance of team­work and col­lab­o­ra­tion

Fred Hor­ton, vice pres­i­dent at AMGA Con­sult­ing Ser­vices in Alexandria, Va. Physi­cians in the past worked in iso­lated si­los, Hor­ton said. But the new gen­er­a­tion of physi­cians, nurses, phar­ma­cists and other clin­i­cians tend to train to­gether. As a re­sult, they ex­pect to col­lab­o­rate when they en­ter the work­place. “They want the team-based en­vi­ron­ment. That re­ally fits with the change in clin­i­cal mod­els to­day.”

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