The White House has strength­ened con­sumer pri­vacy pro­tec­tions on the gov­ern­ment’s health in­sur­ance web­site as a new sign-up sea­son nears.

Modern Healthcare - - LATE NEWS - CEO Kevin Couni­han said in a blog post that the Web page will have a new “pri­vacy man­ager” that lets con­sumers opt out of em­bed­ded con­nec­tions to third-party advertising, an­a­lyt­ics and so­cial media sites. The ad­min­is­tra­tion orig­i­nally had said em­bed­ded third-party con­nec­tions could help con­sumers have a bet­ter over­all ex­pe­ri­ence on But the As­so­ci­ated Press re­ported this year that the links also could al­low per­sonal in­for­ma­tion—in­clud­ing age, in­come, ZIP code, whether a per­son smokes or is preg­nant—to be sent to tech­nol­ogy firms in­volved in mar­ket­ing and advertising.

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