En­trepreneur draws out the whimsy in health IT

Modern Healthcare - - OUTLIERS ASIDES & INSIDES -

Niko Skievaski, the 28-year-old Madi­son, Wis., en­trepreneur who in late 2013 brought the pub­lic Struck by Orca, a whim­si­cal art book based on some of the stranger new ICD-10 codes, has branched out into fur­ther health in­for­ma­tion tech­nol­ogy odd­i­ties.

What started out as a con­ver­sa­tion be­tween friends about odd ICD-10 codes has be­come a small pub­lish­ing busi­ness called ICD-10 Il­lus­trated, with an oeu­vre that in­cludes not only the orig­i­nal book, but also ICD-10 posters, Pow­er­Point slides and play­ing cards.

With the long-de­layed and much­feared na­tion­wide ICD-10 con­ver­sion come and gone, Skievaski has di­ver­si­fied—last year pro­duc­ing a sim­i­lar set of prod­ucts il­lus­trat­ing core mea­sures for Stage 2 mean­ing­ful use. Se­cure mes­sag­ing, for ex­am­ple, is il­lus­trated with a car­rier pi­geon, while med­i­ca­tion rec­on­cil­i­a­tion de­picts a child try­ing to stick pill bot­tles in dif­fer­ent-shaped holes in a box.

Skievaski is co-founder of Re­dox, an ap­pli­ca­tion pro­gram­ming in­ter­face that en­ables in­ter­op­er­abil­ity be­tween elec­tronic health-record sys­tems and other health­care ap­pli­ca­tions. “We don’t build any ap­pli­ca­tions, but we sort of em­power them,” he said. “We’re a pipe­line.”

Re­dox has kept him so busy he’s had lit­tle time to de­vote to grow­ing his pub­lish­ing em­pire. So he turned the busi­ness over to his par­ents, who run it out of a cou­ple of rooms in their home. They had re­cently moved to Madi­son, where Skievaski’s sis­ter also lives, to be closer to their kids, and got put to work.

“My mom does all of the busi­ness de­vel­op­ment and cus­tomer ser­vice, and my dad does all the ship­ping and (or­der) ful­fill­ment,” Skievaski said.

A loaded-down car­rier pi­geon il­lus­trates the con­cept of se­cure mes­sag­ing.

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