Sys­tem CEO wants the pa­tient ex­pe­ri­ence raised to new level

Modern Healthcare - - POLITICS - —Dave Barkholz

Dr. David Fein­berg’s fo­cus on pa­tient-cen­tered care has earned him re­cent recog­ni­tion on Mod­ern Health­care’s lists of the 100 Most In­flu­en­tial Peo­ple in Health­care and 50 Most In­flu­en­tial Physi­cian Ex­ec­u­tives and Lead­ers.

He said he’s dou­bling down this year on his em­pha­sis on pa­tient-cen­tered­ness at 12-hos­pi­tal Geisinger Health Sys­tem, which he joined in May as CEO upon the re­tire­ment of long­time CEO Dr. Glenn Steele.

Geisinger al­ready has an un­usu­ally low ob­served-to-ex­pected mor­tal­ity ra­tio across all its fa­cil­i­ties of 0.5. By treat­ing pa­tients through team-based care, Geisinger ex­pects to keep driv­ing that rate down, Fein­berg said.

Penn­syl­va­nia’s ex­pan­sion of Med­i­caid to low-in­come adults in 2015 has in­creased the num­ber of Med­i­caid man­aged-care mem­bers to about 165,000 in the Geisinger Health Plan. Man­ag­ing care for that of­ten-chal­leng­ing pop­u­la­tion means meet­ing those pa­tients where they live to en­sure that they not only make ap­point­ments, but that they have heat and a safe place to live, said Fein­berg, a psy­chi­a­trist.

He also said physicians

and other providers have to do a bet­ter job of ex­plain­ing endof-life op­tions to pa­tients and their fam­i­lies to re­duce in­ap­pro­pri­ately ag­gres­sive treat­ments that may hurt qual­ity of life and drive up costs. In ad­di­tion, he said hospi­tals and health sys­tems need to re­duce un­nec­es­sary treat­ment. He pointed to Geisinger’s heart cen­ter of ex­cel­lence, to which na­tional em­ploy­ers send their work­ers, as an ex­am­ple of pro­vid­ing high­qual­ity, ef­fi­cient care.

Fein­berg said ev­ery pol­icy and busi­ness de­ci­sion in health­care—from merg­ers to new drug prod­ucts to Med­i­caid ex­pan­sion—must be eval­u­ated based on whether that de­ci­sion serves the best in­ter­ests of pa­tients.

“2016 has to be the Year of the Pa­tient.”

—Dr. David Fein­berg

Dr. David Fein­berg Po­si­tion Pres­i­dent and CEO

Or­ga­ni­za­tion Geisinger Health Sys­tem

Ten­ure in job

Eight months

Pre­vi­ous po­si­tion CEO of UCLA Hos­pi­tal Sys­tem

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