Stay­ing true to our mis­sion

Modern Healthcare - - CONTENTS - BY FAWN LOPEZ

Forty is an age when in­di­vid­u­als and or­ga­ni­za­tions re­flect on the foibles and achieve­ments of their youth and look ahead to the next four decades of life and ser­vice. And so it is for Mod­ern Health­care.

When Crain Com­mu­ni­ca­tions bought Mod­ern Health­care in 1976, our first cover fea­tured the head­line, “Who’s prowl­ing the cor­ri­dor? Mur­der, unau­tho­rized ac­cess chal­lenge hos­pi­tal po­lice units.” The news sec­tion cov­ered Pres­i­dent Ger­ald Ford sign­ing the In­dian Health Care Im­prove­ment Act.

Fast for­ward to 2016. Mod­ern Health­care may still cover se­cu­rity is­sues like “Health­care strug­gles to re­cruit top cy­ber­se­cu­rity pros,” as a re­cent head­line stated. But data points such as the $8.6 bil­lion in an­nual di­rect med­i­cal costs as­so­ci­ated with gun vi­o­lence re­veal one of the harsh new re­al­i­ties of our age.

The path­ways to our pri­or­i­ties have changed, too. Mod­ern Health­care’s cov­er­age in 2016 is pep­pered with fresh terms and op­por­tu­ni­ties—from wear­able track­ing de­vices, en­ter­prise data ware­houses and 3-D print­ing, to value-based pur­chas­ing, pop­u­la­tion health man­age­ment and pre­dic­tive analytics. Health­care ex­ec­u­tives are able to ac­cess a tool­kit of strate­gies, best prac­tices and tech­nolo­gies few could have en­vi­sioned in 1976.

Through­out all the shifts and tran­si­tions, one con­stant for Mod­ern Health­care is our prom­ise to de­liver trusted news and in­sights on health­care providers, in­sur­ance, gov­ern­ment, fi­nance, tech­nol­ogy, safety and qual­ity and more. We also con­tinue to cover the peo­ple and in­sti­tu­tions that make health­care de­liv­ery pos­si­ble.

An­other con­stant is that our peo­ple will re­main the lifeblood of Mod­ern Health­care. Our savvy team of re­porters and ed­i­tors once cov­ered the launch of HMOs, the erad­i­ca­tion of small­pox and the ex­pan­sion of can­cer re­search at the Na­tional In­sti­tutes of Health. To­day, our 28-mem­ber team cov­ers is­sues that in­clude elec­tronic health record safety, MACRA im­ple­men­ta­tion, and hos­pi­tal pre­pared­ness for mass ca­su­alty events such as the re­cent shoot­ings in Or­lando, Fla.

We could not have thrived over the past 40 years with­out our loyal read­ers—the C-suite ex­ec­u­tives who share the con­ver­sa­tional tid­bits that of­ten morph into break­through sto­ries. These lead­ers of­fer our re­porters and ed­i­tors their knowl­edge, ex­pe­ri­ence and per­spec­tive on is­sues that in­clude lay­offs, data breaches, hos­pi­tal clo­sures and Medi­care fraud, as well as qual­ity and safety ini­tia­tives, tech­nol­ogy in­no­va­tions and best prac­tices. Their quotes bring an in­valu­able layer of speci­ficity, can­dor and clar­ity to Mod­ern Health­care’s cov­er­age.

The epic saga of Amer­i­can health­care will con­tinue. And so will Mod­ern Health­care. We strive to re­main “the leader in health­care busi­ness news, re­search and data.” We pledge to never stop look­ing for new, in­trigu­ing ways to serve our read­ers, ad­ver­tis­ers, spon­sors and the en­tire health­care com­mu­nity.

Join us as we em­bark on our sec­ond 40-year quest to find and dis­sem­i­nate the most cred­i­ble health­care news, in­for­ma­tion and in­sight avail­able.

My heart­felt thanks to our read­ers, sources, ad­ver­tis­ers, cus­tomers, busi­ness part­ners and ven­dors for your con­tin­ued trust and sup­port. I’m also grate­ful to the Mod­ern Health­care team—the most tal­ented, ded­i­cated and hard­est-work­ing staff that any me­dia com­pany could ever hope for. Thank you.

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