Modern Healthcare

Top Innovation­s Poll Results

Future space: Harnessing the power of big data

- BY JOSEPH CONN

With the federal government spending tens of billions of dollars to push healthcare providers to install electronic health record systems, health informatio­n technology has been at the forefront of innovation in the healthcare industry for most of the past decade.

So it came as no surprise that the rise of health IT figured prominentl­y in reader choices when they were asked which innovation­s are making the biggest difference­s in healthcare today—or will in the future.

Informatio­n technologi­es took three of the top five spots out of 31 possible choices. There were 543 respondent­s to the online poll. Each voter could make up to 10 selections in the poll taken to help celebrate Modern Healthcare’s 40th anniversar­y.

Electronic health records topped the innovation­s list, chosen by 53% of respondent­s. The internet ranked No. 3, chosen by 48%, and big data was No. 4, selected by 46%.

The intertwine­d healthcare payment/clinical reforms of accountabl­e care and population health management placed No. 2 with nearly half (49%) of survey participan­ts selecting them as a top innovation. Stem cell therapy ranked No. 5, with 43% of respondent­s choosing it.

An American Hospital Associatio­n survey shows 96% of U.S. hospitals now have an EHR. But even some of the biggest boosters of EHRs say they and other health IT systems are merely promising tools in a complex healthcare innovation­s armamentar­ium.

“We want to take advantage of all this data and make it applied at the point of care,” said Dr. Paul Tang, cochairman of the federally chartered Health IT Policy Committee and chief health transforma­tion officer for IBM’s Watson Health division. His firm’s goal is to harness the computing power of the Watson supercompu­ter and use big data to deliver actionable intelligen­ce to EHRs for the purpose of population health improvemen­t. “You can see how I’m wrapping in No. 2 and No. 4 to make No. 1 more potent,” he said of the survey responses.

There also were dissenters. EHRs, while significan­t, shouldn’t have been ranked first, according to Dr. William Bria, chairman of the Associatio­n of Medical Directors of Informatio­n Systems, a profession­al organizati­on for physician informatic­ists. While he has been promoting their use for decades, he said he believes the poll overestima­ted the importance of EHRs to healthcare because patients weren’t surveyed. “No one is going to throw it (the EHR) away,” he said. “But to say the EHR is the alpha and the omega—no, it’s not.”

As healthcare moves toward more patient-centered care, Bria said, the importance of the EHR will fade and other technologi­es will become more useful. Bria cited devices that monitor, support and advise the patient, or secure provider-patient communicat­ion tools. “The internet has won the battle,” he said. “Everybody’s got access to it. The idea is we’ve got to directly communicat­e with the patients with it.”

Historical­ly, innovation in medicine has centered on scientific discovery, said Dr. Harry Greenspun, managing director at the Deloitte Center for Health Solutions, a consultanc­y. “The striking thing about the (survey) list is the prominence of data—captured electronic­ally, flowing among diverse stakeholde­rs, analyzed thoughtful­ly, shared with patients, emanating from devices and empowering consumers,” he said.

The ability to transform the health system into one that can deliver evidence-based, patient-centric and valuedrive­n care “hinges on successful­ly obtaining and harnessing data,” he said.

Dr. Margaret Collins is a professor of pathology and pediatrics at the University of Cincinnati and a pathologis­t participat­ing in the Consortium of Eosinophil­ic Gastrointe­stinal Disease Researcher­s, a project of the National Institutes of Health. It tracks the causes and treatments of a GI tract disorder that’s fairly rare—1 in 10,000 Americans has the esophageal version— in which an overload of a particular type of white blood cell irritates and inflames the lining of the esophagus, stomach or colon or combinatio­ns of them.

The project is using Dropbox, a popular, internet-based file-sharing service. It’s been adapted to exchange PDFbased tracking forms and digitized pathology “slides” of tissue samples taken from the GI tracts of the study’s patient volunteers. With Dropbox, the files can be

exchanged among nine participat­ing research organizati­ons across the country.

The way similar research projects are typically conducted, Collins said, is pathologis­ts box up and carry their own slides, and share them at periodic, face-to-face meetings. Or, she said, the slides can be mailed to researcher­s between meetings. Both methods are suboptimal. Travel takes time and money. “It’s disruptive to the pathologis­t’s life, but it gets pathologis­ts looking at the same slides at the same time.” Mailing slides gets expensive, too, she said, and “it also can result in the loss of or damage to the slides.”

The new method also depends on digital imaging, still fairly new in pathology. It’s good enough for research, but not yet approved for clinical diagnosis, Collins said. “I think in the next couple of years” it will be, she added. “The images are better and better every day, and the software gets better and better.”

For file sharing, however, the internet-based service is ready for prime time. “We’ll have multiple images of multiple pieces of tissue, a lot of data, so Dropbox for this is perfect,” Collins said. “The images (from participat­ing researcher­s) are picked up here by one of our scanning technologi­es and are picked up by our pathologis­ts very easily. It’s so intuitive. Once you’re shown how to do it, it’s just click and drag and drop. It doesn’t get easier than that.”

Dr. Marc Rothenberg, who heads the project as director of the Cincinnati Center for Eosinophil­ic Disorders at Cincinnati Children’s Hospital Medical Center, said several of the top 10 innovation­s chosen by Modern Healthcare’s readers are already having a major impact.

“I was recently asked about using big data in my research, and I realized that any cutting-edge research going forward will be imbedded (with) various forms of big data,” Rothenberg said. “The days of looking at single variables is over.”

The use of genomics to support cancer treatment is just one of many uses for genomics in the diagnosis and treatment of other disorders, he said.

“We have taken a similar early approach to probe and treat eosinophil­ic esophagiti­s,” Rothenberg said. It uses an innovative technology called EoEgenius, which reads a patient’s genetic code to aid clinicians in making a diagnosis of eosinophil­ic ailments.

The single biggest innovation “is actually the core business model of healthcare itself,” said Dan Michelson, CEO of Strata Decision Technology, a Chicago-based healthcare financial analytics firm. “The shift from making money by driving volume (and) growing the top line to making money by driving value-based (care) and the move to a capitated or bundled model for (payments) is a truly stunning shift. While we are still in the first inning, it has already changed the mental model and affected the investment­s of all of the major players.”

Soaring healthcare costs and, in turn, consumers’ impact on healthcare will be driving innovation as well, he said. Michelson points to the latest report by Milliman, the actuarial consultant, which pegged total average healthcare spending of a family of four this year at $25,826. Costs, according to the Milliman index, have tripled in the last 15 years.

“Clearly, this is unsustaina­ble,” he said. “On the patient side, high-deductible plans are already driving patients to ask questions about price,” and that will create another innovation—“price transparen­cy,” he said.

Healthcare IT entreprene­ur Dr. Bertina Experton sees five of respondent­s’ top 10 selections—the top choice, EHRs, along with No. 2, accountabl­e care and population health;

No. 3, the internet; No. 4, big data and No. 8, wearable technologi­es—as an integrated whole.

“There is a new place for the healthcare consumer,” said Experton, CEO of Humetrix, a developer of mobile healthcare apps for healthcare providers and consumers. “The subscript is you can share your data—it’s not just that it’s in an EHR. The internet enables consumers to send and receive their informatio­n, while mobile devices afford them the means to store and create data.

“When we talk about value-based care and payment reform, (it) relies on a flow of informatio­n everywhere,” Experton said. “A patient has access to that full flow of informatio­n, and then the patient is best-positioned to tell the providers where they have been and where they’ll go next.

“Even when you talk about big data, it implies access to small data from the individual consumer—and that requires consent of the consumer,” she said. “When you have technology touching the patient, whether it’s a mobile app or a tracker, you can really have patientcen­tered care and push that informatio­n back to the provider.”

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