Henry Ford’s Sch­licht­ing to re­ceive Mar­ket­ing Vi­sion­ary award

Modern Healthcare - - COMMENT -

Nancy Sch­licht­ing, the long­time CEO of Henry Ford Health Sys­tem in Detroit, has been named this year’s win­ner of the Health­care Mar­ket­ing IM­PACT Vi­sion­ary Award.

The award, which Mod­ern Health­care launched in 2014 with sis­ter pub­li­ca­tion Ad­ver­tis­ing Age, is given each year to an out­stand­ing in­di­vid­ual who has eth­i­cally ad­vanced the public’s un­der­stand­ing of health­care is­sues and made a last­ing con­tri­bu­tion to the in­dus­try. The win­ner must have con­sis­tently demon­strated the abil­ity to com­mu­ni­cate com­plex health­care in­for­ma­tion in a man­ner that is com­pelling, re­li­able and re­spon­si­ble.

Sch­licht­ing will be re­tir­ing in De­cem­ber from the top job at Henry Ford, a role she’s held since 2003. She first joined the sys­tem in 1998 as se­nior vice pres­i­dent and chief ad­min­is­tra­tive of­fi­cer. A year later she was named ex­ec­u­tive vice pres­i­dent and chief op­er­at­ing of­fi­cer. In 2001 she as­sumed the ad­di­tional ti­tle of pres­i­dent and CEO of Henry Ford Hos­pi­tal. In 2011, the sys­tem was awarded a Mal­colm Baldrige Na­tional Qual­ity Award, a pres­ti­gious recog­ni­tion of per­for­mance ex­cel­lence and the lead­er­ship nec­es­sary to at­tain such suc­cess.

Through­out her ten­ure at Henry Ford, Sch­licht­ing has been well-known for her will­ing­ness to work with com­mu­nity of­fi­cials, law­mak­ers and busi­ness lead­ers to im­prove ac­cess to qual­ity and af­ford­able health­care.

A re­cent ex­am­ple of such ser­vice

was Sch­licht­ing’s ap­point­ment as chair of the Vet­er­ans Af­fairs De­part­ment’s Com­mis­sion on Care. The panel was formed af­ter the VA came un­der with­er­ing crit­i­cism start­ing in spring 2014 over long waits vet­er­ans had to en­dure to see physi­cians and amid re­ports of fal­si­fied in­for­ma­tion re­gard­ing the sever­ity of the prob­lem. The com­mis­sion filed its fi­nal re­port in June, out­lin­ing in nearly 300 pages the steps the VA should take to im­prove care in the na­tion’s largest health­care sys­tem, which serves 22 mil­lion vet­er­ans.

While Sch­licht­ing has used her high­pro­file roles to com­mu­ni­cate the need

for change and trans­for­ma­tion in the health­care sys­tem, she also has par­tic­i­pated in nu­mer­ous com­mu­nity and pro­fes­sional or­ga­ni­za­tions to spread the mes­sage and has served as a men­tor and a pas­sion­ate ad­vo­cate for di­ver­sity in the in­dus­try.

In a book ti­tled Un­con­ven­tional Lead­er­ship: What Henry Ford and Detroit Taught Me about Rein­ven­tion and

Di­ver­sity, pub­lished this year, Sch­licht­ing sets out to share some tenets of man­age­ment she dis­cov­ered dur­ing her long ca­reer. “Over a span of 30 years, work­ing at the high­est lev­els of lead­er­ship and serv­ing on cor­po­rate boards, my ten­dency to buck tra­di­tion has al­lowed me to see dif­fi­cult sit­u­a­tions for what they are and choose the right levers for mak­ing them bet­ter,” she writes.

The Mar­ket­ing IM­PACT Vi­sion­ary Award will be pre­sented at a din­ner Nov. 9 in Chicago dur­ing Mod­ern Health­care’s an­nual Strate­gic Mar­ket­ing Con­fer­ence. For more in­for­ma­tion, about the awards pro­gram please visit mod­ern­health­care.com/im­pactawards.

Nancy Sch­licht­ing

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