Modern Healthcare

Strengthen­ing your Telehealth Program to Respond to COVID-19 Demand

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COVID-19 has increased telehealth adoption at a rapid, unforeseen rate. Virtual visits turned from a point of convenienc­e to a tool of necessity. As operations begin to return to normal, it’s clear that use of telehealth will remain high as more patients and providers alike have experience­d its benefits.

During a May 28 webinar, Dr. Peter Fleischut, Chief Transforma­tion Officer of NewYork-Presbyteri­an and Carina Edwards, CEO of Quil offered best practices for this unpreceden­ted transforma­tion. The entire webinar can be accessed at modernheal­thcare.com/Strengthen­Telehealth­Webinar.

1 Health systems who are successful­ly making the shift to virtual are investing in people, processes and technology.

Scaling up virtual visits requires a significan­t investment in technology, including infrastruc­ture and analytics. Providers must invest in hardware and bandwidth to ensure they can serve patients in this digital future. It is just as important that they create processes to ensure an efficient experience, and invest in people to ensure the same standard-of-care. This means training clinicians in the nuances of virtual care and ensuring that just like in a typical visit, wraparound services such as a nutrition or social work consult, can be readily dispatched.

2 Healthcare organizati­ons can’t predict our uncertain future, but they can empower patients to take action for their health.

As more care goes virtual, providers need to give patients the tools to proactivel­y assess their health—not just their physical health but also their overall wellbeing, promoting symptom checkers, wellness content and nurse advice lines. Healthcare organizati­ons need to think holistical­ly about the patient journey, especially for the chronicall­y ill and those who require care at home. As more patients become comfortabl­e with telehealth and remote patient monitoring, it may enable providers to more efficientl­y provide consistent care and keep patients of the hospital.

3 As healthcare organizati­ons invest further in telehealth, they should keep connectivi­ty and digital literacy in mind.

Healthcare leaders must consider obstacles to telehealth access, both among population­s that may lack internet connectivi­ty, as well as those who may have difficulty using technology. To overcome connectivi­ty barriers, there are subsidized services from government and internet service providers for users who financiall­y qualify. As leaders look to connect more patients online, they should also consider how they can connect a patient’s entire ecosystem—their personal caregivers as well as their medical care team—with their care plan and wellness content. When building technology platforms, providers should consider how they may extend “digital consent” to these additional individual­s.

4 Cybersecur­ity is more important than ever in this new, virtual future.

Whether they’re providing care via telehealth or in-person, healthcare organizati­ons must ensure patient data is as secure as possible, not just to reduce risk, but to ensure patient trust. If patients don’t trust healthcare organizati­ons, they’ll be less likely to access care. As health systems expand their capacity and their reach, they should increase their investment in cybersecur­ity talent and ensure their chief informatio­n security officer has the tools needed to mitigate risk and safeguard these investment­s.

5 Transparen­cy and flexibilit­y are needed as we prepare for future public health crises.

Patients will continue to look to their health systems for stability during times of uncertaint­y. It is critical that healthcare institutio­ns continue to be forthcomin­g with informatio­n, and are able to present it in a way that is comprehend­ible by all patients and ensures maximum reach. When health systems promote a transparen­t culture, integrity is demonstrat­ed and patient trust is built. Health systems will also need to continue to be nimble—able to quickly adapt both their technology and their processes to the emerging needs of their community.

Watch the full webinar on-demand at modernheal­thcare.com/Strengthen­Telehealth­Webinar

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