Reimagining consumer experience strategy to stand out amid disruption
If there is one thing we’ve learned in recent years, it’s that healthcare organizations must rethink consumer experience strategies to better align with their expectations. In a world where consumers have an abundance of choice when it comes to – well, almost everything – healthcare organizations that don’t prioritize CX risk being left behind.
As industry disruption continues, eliminating friction will be imperative to remaining viable and competitive. There is also great clinical benefit to consumer experience transformation. By creating a personally meaningful, digital-first experience that individuals seek out and actively participate in, healthcare organizations can empower consumers to take a more active and preventive role in their health.
League’s latest white paper with Modern Healthcare examines key considerations for healthcare organizations rethinking their CX strategy to drive loyalty, engagement and business growth. The report offers key learnings on:
• Why consumer expectations and increased competition are forcing healthcare organizations to rethink their CX strategy
• What core elements are required to create a best-inclass CX to increase consumer loyalty and future-proof your organization
• How the right partners can help accelerate your organization’s CX transformation
With non-traditional competitors like Amazon disrupting healthcare, there is no time to waste. To cultivate better patient and plan member outcomes – and, ultimately, to lower costs – healthcare organizations must urgently transform consumer experience using broad and deep platform technology.
DOWNLOAD THE WHITE PAPER
modernhealthcare.com/perspectives_League
“If you have chronic conditions or family members that have chronic conditions, you literally could be across nine different apps or websites trying to engage. None of them feel like the same ecosystem.”
– Tracy Saula, Highmark Health