Modern Healthcare

‘We embrace that old adage: It doesn’t count unless you measure it’

- Dr. Rhonda Medows, president of population health management at Renton, Washington­based Providence, discusses how the notfor-profit health system responds to needs within the communitie­s it serves.

How do you manage population health at a community level with an organizati­on as large as Providence, where you have facilities spread out across several different markets?

We are both large and small. We truly believe that healthcare is delivered at the local level with the individual patient, their caregivers and healthcare providers. At the same time, we leverage our size. We span seven states. And that means that when we are going out and finding the expertise, the tools, the procuremen­t, the investment­s—we can leverage our size to do a better job of using the resources that we acquire. But when we deliver the actual care, it’s at the local level.

What technology do you use to identify the areas of need within each community?

We have a great number of people who have helped us create a proprietar­y platform we use. You use the electronic health record, but you also use claims data to get an idea about how frequently they access care. You can also use that to supplement informatio­n about utilizatio­n of care.

We supplement that with social determinan­ts of health informatio­n, both publicly and privately available. And then we actually ask people how they perceive their health outcomes, how they perceive their access to care and what we could do better.

It’s a combinatio­n of a lot of resources coming together, and we put it into a common platform, so that all of our team members can access it at an appropriat­e level. That platform is called Community Pathways to Health. It has been helping us get through not only COVID-19, but every area of work that we have to do as we try to resolve health disparitie­s.

How do you put those insights to work?

First, we got everybody educated on what is actually happening in their communitie­s. That was really important, because not everybody understood what health disparitie­s were, which population­s were impacted and how they were impacted. We took that informatio­n and built out a five-year strategic plan.

We focused on COVID-19 and a whole host of very clearly defined health disparitie­s impacting various population­s. From Alaska to Texas, we are taking care of people from all nationalit­ies, ethnicitie­s, races, languages, gender identities, levels of disability and levels of mental health.

We took that informatio­n and used data-informed interventi­ons to measurably improve. Some of those improvemen­ts involve

the social determinan­t factors in the community, like homelessne­ss, access to food, access to transporta­tion for medical care, or access to telehealth-type services. Some are directed toward the actual care for a specific condition, such as colon cancer screening and treatment, breast cancer screening and treatment, diabetes, hypertensi­on, heart disease, mental health and substance use disorders.

When we build out these interventi­ons at a local community level, we also make sure we embrace that old adage: “It doesn’t count unless you measure it.” So the data informs, but the data also tells us about our progress and whether we are being effective. There has to be a measurable improvemen­t, and part of that measurable improvemen­t is not only the clinical and medical indicators, but also how people are perceiving their own health. And that means actually having consumer input on their experience.

When you are checking all this outcomes data, where have you seen the most success and where have you struggled the most to make a difference?

The places where we’ve seen the most success are in the chronic conditions where we actually have a long-standing history of understand­ing what works, like on hypertensi­on, diabetes, heart disease and asthma. The whole idea is to focus on whether we are improving how patients feel about their health and well-being, and also, are the conditions better controlled. Is their blood pressure better controlled? Is their glucose level better controlled? We can measure it, and we are seeing a very slow improvemen­t, but one that is occurring nonetheles­s.

The place where we struggle most is mental health. And it’s not for lack of trying; it’s for lack of resources. We can’t get enough mental health profession­als engaged fast enough. We don’t have enough access points. We’re not the only health system with that struggle. It means that we’ve had some very unconventi­onal discussion­s: “Do we need to go to high schools and colleges and start recruiting and paying for training there? Let’s stop talking about it and let’s start doing it.” We have a long way to go. But quite honestly, that’s part of our responsibi­lity.

All of this takes big investment­s. What advice would you give to another executive in your shoes who needs to pitch this kind of work to their chief financial officer and CEO?

I’ve worked with a lot of different CFOs over the years, and they are not all the same. I have a fantastic CFO with Providence, who actually understand­s the mission, vision and guidance of what we’re trying to do, so I may be a little bit lucky. But when I’m having to talk with other CFOs, who embrace the mission but are solely focused on whether or not we’re going to be financiall­y sustainabl­e, they have honest questions.

I usually talk to them about how we are moving away from fee-for-service billing. We are still bridging it a little bit; we have a foot in fee-for-service and a foot in value-based care. Part of value-based care is actually delivering three components: quality, experience and affordabil­ity. You can’t say that you are addressing quality and experience for your population­s if you’re not actually addressing the needs for all of your population.

That takes investment. That takes time. So we make the case by saying, “If we’re truly going to deliver on value, if we’re going to be successful in our performanc­e in value, if we’re going to actually reap the rewards financiall­y, then we have to do it really, really well.” It’s a matter of taking the good intention and translatin­g it into an action that is measurable. Normally, we start the conversati­ons about population health, we talk about health disparitie­s, we talk about achieving health equity, and we incorporat­e the key messages on valuebased care.

[CFOs] have to understand that this is part of the model of care. This is not just goodwill, this is actually part of our business responsibi­lity. When we do that, and they can see that our value scores and our value incentive payments improve, that’s when the little lights go on. That’s when they go, “Well wait a minute, maybe there’s

n something to this.”

“The place where we struggle most (with outcomes) is mental health. And it’s not for lack of trying; it’s for lack of resources.”

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