Morning Sun

CMU TRUSTEES GET UPDATE ON COVID-19

Officials also learn about new university brand

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Central Michigan University leaders in health, student affairs, communicat­ions and more updated the CMU Board of Trustees Thursday on the university’s response and planning regarding the COVID-19 pandemic.

Dr. George E. Kikano, vice president for health affairs and dean of the CMU College ofmedicine, said that over the past few weeks, Cmu has seen a sharp decline in the number of COVID-19 cases within the university community.

He attributed the decline to efforts of CMU’S Emergency Management Team and CMU Health, along with community partnershi­ps.

“If you benchmark CMU to other institutio­ns within and outside of michigan, we are doing very good,” Kikano said. “This isn’t due to just one single approach, but I credit the screening app, COVID-19 testing on-site with 24-hour results and surveillan­ce testing.”

In his opening report, President Bob Davies also noted the decline in cases.

“I attribute this success to the sustained efforts of students, faculty and staff to protect themselves and others by wearing masks, practicing social distancing and embracing CDC best practices for health and safety,” Davies said.

In addition to COVID-19, trustees received an overview of CMU’S new brand from John Veilleux, vice president for university communicat­ions and chief marketing officer, and Abby Dean, director of integrated marketing. The new brand kicks off this month with a series of print, billboard, radio and digital advertisin­g to appear across the state throughout the next

year.

The brand promise — “You will learn to lead in life”— was built through more than a year of work, beginning with extensive market research.

President recaps FY20, presents new initiative­s

In his 2019-20 annual report to the board, Davies addressed the intense pressure that COVID-19 has placed on every aspect of the university. Yet he acknowledg­ed the ongoing hard work and dedication of faculty, staff, students, alumni and the community as everyone navigates through the pandemic.

“Through it all, our community has shown a powerful commitment to our mission, vision and values,” his report states. “Again and again, they demonstrat­e their desire to ensure students have the opportunit­y to pursue their academic goals, and their support for the university keeps us moving forward on many fronts.”

The report highlights achievemen­ts such as:

• The first- to second-year retention rate was 79.8%, exceeding a rate of 74% in the previous year.

• Two students and three faculty members received Fulbright Awards for 2020, and one student received a Goldwater Scholarshi­p.

• CMU funded the first cohort of projects with The President’s and Provost’s Fund for Innovation.

• CMU is the first university to have AACSB accreditat­ion for both the School of Accounting and the College of Business Administra­tion reaffirmed through a virtual visit.

• The U.S. Environmen­tal Protection­agency presented cmu its 2019 College/university Partner of the Year award— the highest individual award a college or university can receive from the agency.

In addition, Davies set forth the following new initiative­s for the current fiscal year:

• Diversity and equity: This is focused on Davies’ commitment that CMU will become antiracist.

• Access and affordabil­ity: The goal is to limit costs to students and their families, while increasing the return on investment of a CMU education.

• Academics and programs: Continued resource reductions are driving a prioritiza­tion of programs, both academic and service, that enable CMU to serve the most students possible while ensuring they succeed academical­ly at CMU and profession­ally after graduation.

• Innovation: CMU must develop alternativ­es to degree programs and fund programs that expand its ability to serve lifelong learners and individual­s whomay not be seeking a degree, and programs that address complex issues facing our communitie­s, advance quality and excellence, utilize an interdisci­plinary approach, and meet new and emerging needs of the communitie­s we serve.

Davies also announced one of the largest estate gifts in the university’s history— nearly $10million — from alumnus Robert M. Richmond. The gift is to be used by Davies tomeet university goals and objectives.

“We will utilize this gift to do what we do best, support our students,” Davies said.

The complete year- end report is available online soon.

Independen­t audit and other business

In other matters, trustees received a clean, unmodified audit opinion— with the highest level of assurance — from cmu’s external audit firm Plante Moran.

In other business, trustees approved:

• Emeritus rank for 12 faculty and staff.

 ?? SUBMITTED PHOTO ?? CMU Board Chair Tricia Keith and President Bob Davies have a discussion prior to the Sept. 24virtual Board of Trustees meeting.
SUBMITTED PHOTO CMU Board Chair Tricia Keith and President Bob Davies have a discussion prior to the Sept. 24virtual Board of Trustees meeting.

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