Buck 92 Radio now features classic country

The newly rebranded Buck 92.3FM & AM 830 WMMI radio station provides classic country music to listeners around the Isabella County area.

The change officially took place on Monday, Jan. 4 at 6 a.m. and features classic country music, mostly from the 70s, 80s and 90s as well as some songs from the early 2000s.

The station previously featured news and talk radio before the owners of WCZY/WMMI Latitude Media, LLC, Bob and Laurie Peters, and operations manager/air

personality Shawn Powers as well as other radio staff members worked for 6 months to change the content.

“We thought people in Isabella County wanted country music,” Peters said. “We knew we wanted to make a change and we took the old format, washed it clean, and started fresh.”

They did some research and found they could fill a hole with classic country music as there hasn’t been a country station around the area in years.

“The reaction has been phenomenal,” Powers said. “Some have asked what’s going on since the change began but the Facebook likes have doubled and the comments have been good.”

The radio station has made several promotional plans to further promote the new country music station for local audiences. This includes billboards and social media postings as well as a mobile app which is expected to come out shortly.

Further spring and summer plans for promotion and community engagement with Buck 92.3 Radio are in the works. Specifically, the station will still cover high school sports as well as work with any other local events and organizations.

For more information, visit buck92.com or the Buck 92 Radio Facebook page.