‘BE THE REASON’ CAMPAIGN HONORED

City receives bronze Telly Award among other honors for online COVID prevention effort

A bronze Telly Award was awarded to the City of Mt. Pleasant for its “Be the reason” online video campaign.

This honor is in addition to the Award of Excellence presented earlier in the Communicator Awards competition.

The Telly Awards are respected worldwide and honor excellence in television and video for all screens as judged by a group of leading television and video experts from some of the most prestigious companies in entertainment, publishing, advertising and emerging technology, such as Warnermedia, NBC News, ESPN Films and Dow Jones. In determining winners, entries are evaluated against a comprehensive industry benchmark for excellence.

For this year’s judging, more than 12,000 entries were received from all 50 states and 5 continents. Telly award winners represent submissions of the most respected advertising agencies, television stations, production companies, publishers and public relations units from around the world. Other Telly Award Winners include: Netflix, CBS/LATE Late Show with James Cordon, Nickelodeon, FOX Entertainment, Disney, Comcast, the Smithsonian, Colorado State University and Santa Cruz County.

“In the face of a year like no other, the visual storytelling community has continued to defy the limitations of our new world,” shared Sabrina Dridje, Telly Awards Executive Director. “This year’s submissions doubled down on what we already know about the industry. Creativity will never be stopped. Collaboration will always prevail. New ideas and stories will always find a way to break through to an audience.”

The city’s “Be the reason” online video campaign addressed the COVID-19 pandemic. The purpose of the effort was not only to educate the public on proper safety measures, but to emphasize the purpose and urgency of these precautions while creating a feeling of comfort and unity.

Due to the state’s Stay-athome Order, no new video could be shot. Instead, existing footage was repurposed with all production being completed remotely by the City’s creative team.

The creative team for the “Be the reason” PSA video campaign included Tenley Mclaughlingood/graphic Designer, Paul Lauria/director of Public Safety, Zach Huffman/videographer/ CEO and Founder of Hyvion, Jim Bollella/voiceover Talent/ Owner of Freeform Audio, and Darcy Orlik/director of Public Relations.

To view the award-winning campaign, visit bethereasonwearamask.myportfolio.com/

SCREENGRAB Pictured is an image from one of the videos featured as a part of the “Be the reason” online video campaign that was produced to foster awareness of Covid-19dangers and to facilitate education and safety prevention measures.