New Haven Register (New Haven, CT)
Beiersdorf relocates offices within Conn.
Known for brands such as Aquaphor, Coppertone, Eucerin, La Prairie and Nivea, Beiersdorf plans to move in mid-November to offices at 301 Tresser Blvd., in the downtown Stamford Plaza complex.
STAMFORD — Skincare company Beiersdorf is relocating its North American headquarters from Wilton to Stamford, officials said, placing its main U.S. offices in a more central location to support its growth.
Known for brands such as Aquaphor, Coppertone, Eucerin, La Prairie and Nivea, Beiersdorf plans to move in mid-November to offices at 301 Tresser Blvd., in the downtown Stamford Plaza complex. About 185 employees will work out of the new offices.
The company’s main U.S. offices are now based at 45 Danbury Road in Wilton, its hometown since November 2011. It has a 10-year lease there that will soon end, according to company officials.
“We are excited to call the dynamic city of Stamford home to our new North America headquarters,” Mauricio Valdes, acting general manager of Beiersdorf North America, said in a statement. “Stamford’s rich cultural diversity, accessibility and convenience to both New York City and our new North America R&D Innovation
Center (in New Jersey) will serve as the ideal hub for our continued growth and expansion in the region.”
The company has signed a lease for 27,492 square feet at 301 Tresser, according to the Stamford Office of Economic Development. With a campus covering approximately 1 million square feet — also including buildings at 263 Tresser, 281 Tresser and 107 Elm St. — Stamford Plaza represents one of the largest office complexes in Connecticut.
“I am confident that our newly designed space with its inspirational views and architecture will provide the perfect backdrop for our regional and global colleagues to connect, collaborate and innovate,” Valdes said.
Beiersdorf is headquartered in Hamburg, Germany. In the U.S., it also has offices in Bentonville, Ark., and a soon-to-open global
R&D Innovation Center in Florham Park, N.J. The company employs more than 20,000 worldwide.
At 301 Tresser, Beiersdorf’s offices will be located a block from the offices of another Germany-headquartered consumer-goods powerhouse, Henkel. The latter opened its North American consumer goods headquarters at 200 Elm St. in 2017.
Despite the proliferation of remote working during the COVID-19 pandemic, Stamford has continued to attract major companies, with other newcomers including manufacturer and technology-services firm ITT, real estate-focused financial-technology firm Tomo Networks and Webster Bank. ITT and Webster have decided to move their headquarters to Stamford — respectively from White Plains, N.Y., and Waterbury. When it was founded last year,
Tomo announced that it would be based in Stamford.
Among companies already headquartered in the city, Charter Communications earlier this year opened its new headquarters at 406 Washington Blvd., next to the downtown Metro-North Railroad station and a few blocks
from its longtime headquarters at 400 Atlantic St. WWE, which is now based at 1241 E. Main St., plans to start its move late next year to its future headquarters at 677 Washington Blvd.
In the third quarter of this year, Stamford’s central business district recorded 145,000 square feet of leasing activity, up 2
percent from the previous quarter, according to commercial real estate firm CBRE. Despite the increasing demand, the market still trails its five-year quarterly average of
195,000 square feet.