Veria Living gets in position for NYC yoga show
CABLE’S VERIA LIVING this week kicks off production of “Rock Your Yoga,” a new fitness series to be shot in the network’s recently opened New York studio.
The facility eventually will be home to several shows for the growing health and wellness channel.
“The studio deal has been in the works for several months now,” says Paul Cestari, assistant general manager of Veria Living. “By having our own studios, we can take different directions with our programming,” he says. “This allows us the flexibility to do a variety of shows, from cooking shows to fitness shows.”
The studio is at 401 Fifth Ave., near 37th St. “Rock Your Yoga” is built around Sadie Nardini, a popular yoga instructor in the city. “Rock Your Yoga” is one of several shows that will eventually be produced at the new facility; other new shows will make their way onto the network in the coming months.
“The new shows that are coming out are going to be more the network’s future,” says Elizabeth Browde, vice president of programming for Veria Living. “Sadie’s show— she not only teaches how to do yoga, but how to live yoga.”
Also on the way is a series with spiritual guide Yogi Cameron and another with chef Nathan Lyon. A live weekly show could be down the road, too. In addition, the network plans to reshape its schedule into programming blocs.
The new shows, Cestari says, reflect the network’s new “pop wellness” theme. “When we first launched the network, it was more serene, now it’s more alive.”
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