New York Daily News

Wahlberg ‘keeps it real’ with film, franchise

- BY JEANETTE SETTEMBRE

MARK WAHLBERG’S career has always been about transforma­tion. Now more than ever. He’s starring in the big screen film franchise “Transforme­rs” and just opened the latest outpost of his upscale burger chain born in 2011.

That’s when he transforme­d himself into a restaurate­ur. The recipe for all his success? Keep it real.

“Never pretend like you know what’s going on if you don’t,” he told the Daily News at a grand opening party for his new Wahlburger­s on the Upper East Side. “Because then you’re setting yourself up for failure. Don’t be afraid to ask questions.”

We’re not. So we asked if he’d ever go from beef patties to politics.

“No. I’m happy doing what I’m doing,” he said. “I can have a lot of influence by creating opportunit­ies for others. I’m good.”

He turned his troubled youth in Boston, where he served time, into a lucrative music and modeling career with Calvin Klein in traffic-stopping Billboards where he appeared in little more than tighty-whities and a smile.

“I made a lot of mistakes and I was fortunate enough to turn my life around,” he said.

Wahlberg’s rap career took off in the 1990s with his namesake hip hop group Marky Mark and the Funky Bunch. Next, Hollywood came calling with the revealing role as a porn star Dirk Diggler, infamous for his anatomy, in “Boogie Nights.”

Now, 20 years later, the 46-year-old father of four is proud of his work — he just doesn’t want his kids to get too knowledgea­ble about his particular body of work.

“I don’t want them knowing anything about ‘Boogie Nights,’ but these things are inevitable,” he said.

“If they are privy to looking into my past it’s okay as long as they see that dad is a really focused and discipline­d, hardworkin­g devout Catholic, husband and father then that’s okay.”

The Oscar nominee is also a former producer of the successful HBO series “Entourage,” and occupies the No. 20 spot on Forbes’ World’s Highest-Paid Celebritie­s list for 2017 raking in a reported $68 million.

On occasion, he enjoys blowing some of his money on “family vacations, philanthro­pic efforts and, on a personal note, wine and golf.” (He once played with Trump).

“All the real money I'm making I’m putting back into the business,” he said.

Wahlberg is a lead investor in “Wahlburger­s,” also owned by his chef brother Paul and Donnie. The family’s franchise has 14 locations across the country, including its newest one on the Upper East Side, and two in Canada with internatio­nal expansion on the way in Asia.

“Wahlburger­s,” the A&E reality show based on his family burger biz, is currently in its seventh season. Mark says filming the show is the best marketing tool.

“I never wanted to be on television,” he admits. “My first love is acting, but I'm also a very serious business man. The show was always designed to promote and build the business.”

He’s certainly got a lot on his plate.

Wahlberg stars in the fifth “Transforme­rs” movie, which hits theaters on Wednesday.

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