‘Brand’-new bust yields heroin haul

A BUSTED Bronx heroin mill sold its poison under dozens of brand names, movie titles and fashion labels, authorities said Thursday.

The distribution operation — run out of a fifth-floor apartment in Morris Heights — was breaking down 18 kilos for sale when cops and DEA agents shut it down Wednesday and arrested five people, authorities said.

The drugs were packaged under names like “Versace,” “NY Yankees,” “Avatar,” “007” — and “HIV.”

They would have sold for nearly $4 million on the street, said officials in Special Narcotics Prosecutor Bridget Brennan’s office.

A joint NYPD-DEA task force found out about the operation Wednesday, while they were doing surveillance on an apartment building on Nelson Ave. and Brandt Place as part of a larger probe, authorities said.

At about 11:30 a.m., a man toting a grey backpack got into a black Jeep, and drove to the Cross County Shopping Center in Yonkers, where he met Cheyenne Baker, 20, and Marvin Rosa, both of Lebanon, Pa.

Agents arrested the duo and seized the backpack, which held 10,000 single-dose heroin envelopes stamped “7up,” authorities said. The haul totaled about a kilo and a half.

Agents and cops found another 16 kilos in the apartment — six of which were already packaged for sale. They arrested three more people at the drug mill — Luis Amador, 28, Jose Genao, 23, and Carlos Soto, 32.