Heading out to do the right ch-ching!

FOR DETERMINED city shoppers, Black Friday had its reduced-rate rays of joy — and its dark disappointments.

But either way, people dropped some serious cash.

At a P.C. Richard & Son in Sunnyside, Queens, Gigi Ferrara, 65, and her cousin, Maureen Stathis, 71, had braced for the worst.

“We said, ‘Oh shoot, it’s Black Friday, how are the stores gonna be?’ But we said, ‘Let’s just try’ — and here we are, 1, 2, 3,” Ferrara said.

Stathis snagged a 40-inch Samsung TV with little hassle. “That wasn’t bad in there at all,” she said.

At the Modell’s Sporting Goods in Midtown, a sneakerhead from the South marveled at the shoe selection.

North Carolinian Calvin Reynolds, 19, was settling on a pair of laceless shoes.

“I’m not sure my entire town has a selection as big as this store. Of course I have eBay, but there’s nothing like trying them on and seeing how they look in person,” he told the Daily News.

Juliana Marks, a 29-year-old hairstylist from Cortlandt, said she was out for the goods — but also the thrill.

“I guess I get kind of an adrenaline rush on days like today, like I’m beating everybody else out when I score something good. . . . I like the rush, but I’d rather kick back with some wine.”

Katherine Korsunsky braved her way into a Best Buy, despite her fear of crowds.

The 59-year-old Greenwich Village resident walked out with a large new television.

“It’s not something we can’t live without. But your quality of life improves dramatically when you can watch films on a 55-inch screen,” Korsunsky said.

Over at H&M, Tracy Smith, a LeBron James Nike veteran shopper with 10 Black Fridays under her belt, was striking out.

“This is not my year. It sucks,” the crestfallen consumer complained. “I didn’t find my boots at Macy’s. Sephora is closed. Payless is closed. I feel like everything’s opening late or closing early,” the 32-year-old Far Rockaway woman said.

They were just some of the millions of Americans looking to open up their wallets after filling up on food.

More than 115 million people were planning to shop Friday in search of some bargain or perfect gift, according to the National Retail Federation.

The industry group said the annual rite that’s become just as traditional as turkey is changing.

An organization survey reportedly said 59% of shoppers plan to do more of their 2017 holiday shopping on online; it’s the first time e-shopping is the most popular choice, according to CNN Money.