New York Daily News

ROYAL FANS ‘STAND’ UP

’60s oldie gets sales boost thanks to wedding playlist

- BY JOE DZIEMIANOW­ICZ

Add pop music to the roster of things under the influence of the “Meghan Markle Effect.” Case in point: “Stand By Me,” the classic 1960s tune performed by a gospel choir during Markle and Prince Harry’s wedding on Saturday. The song experience­d a 30% boost in Spotify streams worldwide on the day of the nuptials. That’s a lot of ears. The sudden surge in interest in the megasucces­sful muchcovere­d song performed by Ben E. King and written with Jerry Leiber and Mike Stoller, is music to the ears to the Off-Broadway revival of “Smokey Joe’s Cafe,” launching July 6. “Stand By Me” is the finale for the show, noted a rep for the production. Another song enjoying a Markle-induced boost: “I Wanna Dance With Somebody (Who Loves Me),” which the happy couple reportedly had their first dance to. Spotify reported that streams to that ’80s Whitney Houston hit — the most popular wedding song in New York State — increased 15% globally.

The spikes aren’t all that surprising, considerin­g that copycattin­g Markle has become a thing.

When the former “Suits” star wore $228 Mother distressed jeans for one of her first public appearance­s with Harry, the pants quickly sold out. Mother reported a 200% increase in traffic to its website the day after Markle wore the jeans. The Ever- lane tote Markle carried that day had enjoyed a similar must-have mania.

The Markle Effect isn’t confined to pop. Sheku Kanneh-Mason, the 19-year-old cellist who played during the royal wedding, has seen the biggest reaction on Spotify. The latest data shows he has received a 428% increase in streams globally.

 ??  ??
 ??  ??

Newspapers in English

Newspapers from United States