ROYAL FANS ‘STAND’ UP
’60s oldie gets sales boost thanks to wedding playlist
Add pop music to the roster of things under the influence of the “Meghan Markle Effect.” Case in point: “Stand By Me,” the classic 1960s tune performed by a gospel choir during Markle and Prince Harry’s wedding on Saturday. The song experienced a 30% boost in Spotify streams worldwide on the day of the nuptials. That’s a lot of ears. The sudden surge in interest in the megasuccessful muchcovered song performed by Ben E. King and written with Jerry Leiber and Mike Stoller, is music to the ears to the Off-Broadway revival of “Smokey Joe’s Cafe,” launching July 6. “Stand By Me” is the finale for the show, noted a rep for the production. Another song enjoying a Markle-induced boost: “I Wanna Dance With Somebody (Who Loves Me),” which the happy couple reportedly had their first dance to. Spotify reported that streams to that ’80s Whitney Houston hit — the most popular wedding song in New York State — increased 15% globally.
The spikes aren’t all that surprising, considering that copycatting Markle has become a thing.
When the former “Suits” star wore $228 Mother distressed jeans for one of her first public appearances with Harry, the pants quickly sold out. Mother reported a 200% increase in traffic to its website the day after Markle wore the jeans. The Ever- lane tote Markle carried that day had enjoyed a similar must-have mania.
The Markle Effect isn’t confined to pop. Sheku Kanneh-Mason, the 19-year-old cellist who played during the royal wedding, has seen the biggest reaction on Spotify. The latest data shows he has received a 428% increase in streams globally.