Change in the air for WINE LIST FAVORITES
We love to ride a new wave, set a trend, be the vanguard. Headlines scream about the decline of last year’s fad and the rise of this year’s hot new thing. Yet if we take a broader perspective and look at something over a longer time, continuity may be more apparent. Change sometimes happens slowly, like sand shifting imperceptibly in a laid-back kaleidoscope; and only when we step back and look again do we notice that the familiar has indeed shown us something new.
Wine & Spirits magazine is celebrating its 30th anniversary this year. Over those three decades, the editors have asked restaurant wine directors to mine their sales data for the final quarter of the previous year to identify the 50 most popular wine brands in U.S. restaurants.
The survey is a barometer of our tastes in wine as we dine out, our willingness to spend money, to experiment on unknown or unusual wines, or our hunt for value.
Last year, the survey made news when an imported brand topped the list for the first time. It was R. Lopez de Heredia from Spain’s Rioja region, a sommelier favorite known for producing traditional Old World-style wines with significant bottle age at incredibly reasonable prices. Ideal for restaurant wine lists, in other words.
With this year’s survey, published in the April issue, one might say, “Order restored.” R. Lopez de Heredia slipped to third place (still remarkable) and was eclipsed by two California brands known for cabernet
sauvignon. Stag’s Leap Wine Cellars of Napa Valley and Jordan Vineyard & Winery of Sonoma County’s Alexander Valley took the top two positions.
California brands, including chardonnay specialists Kistler and Sonoma-Cutrer, continue to dominate the top 10 spots on the list, which the editors attribute to the sustained popularity of steakhouse restaurants. “Wines from the US still hold diners in thrall, making up 38.4 percent of the Most Popular bottlings,” the magazine said.
But beneath this stability, change is apparent. Sancerre, the top sauvignon blanc of France’s Loire Valley, may be challenging chardonnay for palate love from white wine drinkers. The Lucien Crochet Sancerre ranked ninth this year, its first appearance in the top 10.
And while several of the top wines topped three digits in price, this year’s survey noted that diners are increasingly demanding value. While some customers continue to splurge, about one-third of the restaurant respondents said overall sales were holding steady instead of increasing.
“We’re seeing more extremes now,” Giancarlo Paterlini, of 1760 and Acquerello restaurants in San Francisco, told the magazine. “We’re seeing a large number of guests who don’t drink at all; people who drink a glass or a cheap bottle; and people who come in and spend $500 or more. The middle ground is gone.”
And there are subtrends. Millennials continue to be ambivalent about wine, often preferring cocktails. Among wine drinkers, new regions continue to be popular: The survey noted upticks in popularity for wines from Ontario, Mexico, Georgia (no, not our Georgia) and even Cru Bourgeois Bordeaux, as consumers search for value in the classic regions. Diners are also willing to be adventurous and try something new and unusual by the glass, without committing to a full bottle. There’s a hint to sommeliers to be willing to diversify their by-theglass lists.
And natural wine, contentious though it is, continues to rise in popularity. Several sommeliers said diners seek out the most “different,” “unusual” or “stinkiest” wines on the list.
Who knows? In another few years, those stinky wines might rise into the top 10.
Cotes du Rhone reds used to be my go-to everyday tipple, but they’ve been creeping up in price the past few years. This week’s greatest value, the Acantalys from the Les Vignerons de Tavel cooperative winery, is a charming $10 red that captures the region’s character without draining the wallet. For Rhone lovers, we also have a stunning syrah from winemaker David Reynaud that, even at $22, seems like a bargain given its quality. Italian wine fans should snap up the Coppo barbera listed here.