WFT to reveal new name on GroundHOG Day

Washington’s NFL team announced Tuesday it will unveil its new name on Feb. 2 and that it will not be the Wolves or RedWolves.

Commanders, Admirals, Armanda, Brigade, Sentinels, Defenders, Red Hogs, Presidents and the status quo “Washington Football Team” were among the other finalists.

“We are on the brink of starting a new chapter, but our history, our legacy cannot be lost along the way,” team president Jason Wright said in an episode of the team-produced show “Making the Brand.” “Now, more than ever, it’s important that we stay connected to our roots. We understand the importance of choosing a meaningful name: one that will anchor the team for the next 90 years and beyond.”

Wright said the decision was made not to go with Wolves or RedWolves because of trademarks held by other organizations. Those possibilities were popular among Washington fans.

The new helmets and uniforms will feature the franchise’s signature burgundy-and-gold colors, with three stars on the collar and stripes on the shoulders of otherwise plain jerseys. In a “Making the Brand” clip showing him getting a look at one of the helmets, coach Ron Rivera said: “I love this. Right on. I think the look’s going to be hot.”

A trailer teasing the reveal included a “W” logo making an appearance.

The video featured the messages: “Hail to the greats that laid the foundation for our legacy,” “Hail to the fans we consider family,” “We are and always have been Washington,” “We will fight for our community” and “Together we will define our future.”

Photos of franchise greats were mixed in with current players meeting with military personnel and fans.

The organization dropped its old name in July 2020 after decades of complaints that it was racist toward Native Americans and recent pressure from team sponsors. The decision was made to be known as the Washington Football Team that season, which stuck around for 2021 while the front office went through a lengthy rebranding process.

“Our journey to a new identity is a marathon, not a sprint,” Wright said.