Zizmoristas
12 locals who wear their hometown on their sleeves.
1. Samuel Omare Manager at Playground Coffee Shop
Wearing a Playground Coffee Shop sweatshirt and matching tote bag.
2. Jane Shuai Co-owner of New Top Jewelry
Wearing own coat and blouse.
3. Miyako Bellizzi Costume designer
Wearing an Elara hat (the Safdie brothers’ production company) and her mother’s vintage New York Knicks T-shirt from the ’70s.
4. Kulwinder “Jani” Singh Owner of Punjabi Deli
Wearing a Punjabi Deli crewneck and Timberlands.
5. Rajni Jacques Fashion director at ’Allure,’ co-founder of Building Black Bed-Stuy
Wearing an authentic Starter Mets bomber jacket, Building Black Bed-Stuy shirt, and Mets scarf.
“When my parents moved to America from Haiti via Mexico, they settled in Queens. Shea Stadium was so close to home, and we would go to games often. Every Mets item I possess has some story behind it. My husband even got my son a vintage Mets bomber before he was born.”
6. Victor Vegas Employee at Awake NY, founder of Primer Rebelde De America
Wearing an Awake NY Landmark Trenchcoat with a Primer Rebelde De America American Holocaust Tee and patchwork jeans.
“My brand is a product of seeing all of these brown kids in the city confused about their identity and trying to figure out where they fit in. There weren’t many places to see ourselves or to learn about the true history of the brown people.”
7. Richie Shazam Model and photographer
Wearing a vintage coat, a Jean Paul Gaultier suit, and a Martine Rose shirt.
“I want to inspire others to be themselves and to walk fearlessly and unapologetically down the street. Our faces are concealed with
our masks; it’s imperative to dress up to brighten our spirits.”
8. Mordechai Rubinstein Fashion anthropologist
Wearing a blazer embellished with a Statue of Liberty and an apple on each lapel, a vintage Department of Sanitation sweatshirt, and a USS New York City cap.
“While you may be able to buy DSNY merch, I collect New York stuff that typically wasn’t sold but earned—uniform items that have been worn in.”
9. Brian Procell Co-owner of Procell
Wearing a MoMA Champion sweatshirt and a vintage beanie. “Because I deal in secondhand clothing, I rarely buy anything that’s new. But when this sweatshirt was offered at one of the institutions that had one of the biggest impacts in my life, I bought it at its initial retail offering. I knew this souvenir hoodie would be a future classic collectible.”
10. Jessica Gonsalves Co-owner of Procell
Wearing a vintage Max Fish sweatshirt, a vintage white Mongolian-lamb coat, vintage zebra-print Prada boots, a Wing on Wo & Co. mask chain, and vintage sunglasses.
“Everything I’m wearing I bought in New York City. It’s critical to support local shops and small businesses always, but especially right now.”
11. Aaron Wiggs Merchandiser, footwear buyer, keyholder at Supreme Brooklyn
Wearing an Uncle Leroy T-shirt with a graphic by @islandspraymv made to commemorate the charitable sidewalk sales he organized in Greenpoint, plus a NewYorkNico hat and a puffer by LQQK Studio.
12. Angie Chavez Operations manager at OVO
Wearing a vintage BMW racing jacket with a Patagonia bubble jacket, vintage leather pants, Prada boots, and a Yankee fitted. “Depending on what kind of mood I’m in, I’ll alternate between Yankees and Mets (the Queens in me).”