THIS REUNION IS A GREAT SEIN
Comic has the night’s best ad
Jerry Seinfeld brought halftime laughs to a lopsided Super Bowl and a lackluster lineup of ads.
The comedy legend huddled with former costar Jason Alexander for a mini- “Seinfeld” reunion Sunday in an ad hyping his Web series, “Comedians in Cars Getting Coffee.”
Following the same act that brought laughs for nine seasons on NBC, Seinfeld and Alexander, as character George Costanza, rambled hilariously about George’s snubbing from an annual Super Bowl bash.
George was guilty of an “overcheer” at a previous party and had used the master bathroom for relief that offended the hosts.
“I loved the whole nostalgia aspect,” said Robert Tuchman, president of brand manager Goviva.
Jon Bond of Tomorro LLC was equally tickled.
Madison Avenue’s big night — which cost advertisers about $4 million per 30 seconds — was also highlighted by a CocaCola ad that dared to play “America the Beautiful” in different languages. The spot also included an image of two gay male parents with their daughter.
Social media raged, with some upset at the diverse view of America.
“I think they [Coke] were sparking a conversation about what makes America great,” said Adam Tucker, president of Ogilvy & Mather ad firm. “It was very well done.”
Super Sunday ads took another oddly political spin when Bob Dylan — onetime counterculture icon — shilled for Chrysler, hitting on populist buyAmerican themes.
“Bob Dylan is a symbol of credibility so it was a good spot for Chrysler,” said Georgetown University marketing professor Neeru Paharia. “If it’s a bad spot, maybe it’s bad for Bob Dylan, but not for Chrysler.”
Jets castoff Tim Tebow also scored on Sunday night with two wellreceived spots for TMobile. Jarrod Moses, CEO of United Entertainment Group, praised the ads in which the unemployed QB mocked his contractless 2013 football season.