DRE’S ‘BEAT’ DOWN
Apple’s cutting audio biz purchase price to $3B
Apple’s biggest deal in its history just got a little cheaper.
The tech titan is expected to announce its acquisition of Beats Electronics this week — at the slightly reduced price of $3 billion, The Post has learned.
A report in the Financial Times earlier this month tipping the deal put the price at $3.2 billion.
That may have been the case but negotiations between Apple CEO Tim Cook and the company cofounded by Dr. Dre were not helped by a leaked report that had Beats Music with just 111,000 subscribers to its streaming service in March.
Spotify, the industry leader, has 10 million paying subscribers — plus 30 million users who use it for free.
That factor may have led Apple’s lawyers to value the firm on a slightly lower basis.
Still, the company is understood to place a high value on the profitable Beats audio business which retails headphones — costing up to $450 — and speakers around the globe.
That business recorded sales of $1.3 billion in 2013.
“Apple hadn’t even begun its due diligence process when news of the number came out,” one source close to the talks said Tuesday.
Dr. Dre and fellow cofounder Jimmy Iovine, a music label executive, will pocket hundreds of millions of dollars in the sale — while at least one corporate backer, Universal Music Group, will be kicking upward of $400 million back to its Vivendiowner thanks to an investment made by CEO Lucian Grainge.
Len Blavatnik’s Access Industries also led a $60 million investment round a year ago.
While Dr. Dre boasted in a muchwatched video that the sale would make him hiphop’s first billionaire — Forbes estimated he could gross up to $800 million on a $3.2 billion sale from his 20 percentto25 percent stake — a discount could make it hard to reach a 10figure net worth.
Dr. Dre earned $275 million over the past three years, according to Forbes.
If Dr. Dre owns 25 percent of Beats and the deal goes down for $3 billion — grossing the hiphop legend $750 million — he could fall just short as he would have to first pay the IRS.
Owning a streaming service is of strategic importance to Apple, which is the mainstay of musiclabel revenues. The Cupertino, Calif., company has seen digital downloads begin to fall as consumer tastes now bend toward renting over buying.
Whether Apple is buying the business for the hardware or the streaming music business has been the subject of much debate of late.
“Apple doesn’t have a streaming music business so it would be a nice instant get, but the hardware is the profitable business,” said one source close to the talks.
Apple’s World Wide Developer Conference is slated for June 2 and sources believe both Iovine and Dr. Dre will be attending.
Apple is expected to unveil its progress in developing an iPhone platform for the home which includes the ability to use the phone to control light switches and security systems among other things.
Apple declined comment on the Beats talks.