New York Post

News headline: Fresco’s $1.2M

- By RICHARD MORGAN rmorgan@nypost.com

Fresco News, the crowdsourc­ed journalism startup, got crowded with journalist­ic investors Tuesday through an investment round of $1.2 million.

Newcomers to the Manhattanb­ased operation, which enlists iPhonetoti­ng civilians to deliver usergenera­ted content to profession­al news organizati­ons, include former Yahoo! CEO Ross Levinsohn, CNN cofounder Reese Schonfeld, Mediabistr­o founder Laurel Touby and former News Corp. digital chief Jon Miller.

Fresco founder John Meyer, 20, also unveiled a new iOS app aimed at taking crowdsourc­ed journalism to the next level. Like its predecesso­r, Fresco 2.0 brings active users of the app together with news organizati­ons seeking images of an event they would like to cover but lack the resources to.

Fresco Dispatch, also announced on Tuesday, takes crowdsourc­ed journalism to a new level by connecting Fresco’s growing army of iPhonetoti­ng civilians with profession­al news organizati­ons seeking images and updates of events they would like to cover but lack the resources to do so.

“We’re empowering anyone with an iPhone and our app to become a reporter,” Meyer said. “We’re tapping into the existing ondemand workforce — drivers for Uber and Postmates, for example — because those folks are already on the move.”

Fresco pays $20 for each photo and $70 for each video accepted by a subscriber. Meyer considers this a winwin — first for news organizati­ons that otherwise wouldn’t cover an event and, second, for app users who find themselves $20to$70 richer for a minute’s work.

Meyer also wants to use the app overseas.

“That’s going to allow local news organizati­ons to skyrocket their coverage to the level of a CNN — even if they can’t afford to send their people overseas,” he said.

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