Twitter $lices vid ad pie
Twitter on Tuesday stepped up its battle to attract video talent to its platform, saying it will allow users who upload a video to share in any advertising revenue it generates.
Twitter, Facebook, Snapchat and YouTube are all competing to keep or recruit top video talent as they seek to cash in on the wave of television-style advertising that has been moving to the internet.
Twitter, headed by Jack Dorsey, already offers revenue sharing to media and entertainment companies such as CBS and the National Football League, which post videos through its Amplify Publisher Program. That option will now be open to any Twitter user, Twitter said in a blog post.
YouTube has long offered its video stars a cut of revenue. Facebook, for its part, has ramped up its Live video product in recent months and paid a relatively small number of media companies and celebrities to generate video.
Facebook said it is testing ways to “create a sustainable, long-term monetization model for live video that includes new and different ways of sharing revenue with some partners.”
Twitter’s new program will offer video creators a 70 percent share of revenue.