Surface Studio PC push

Microsoft is expanding its hardware portfolio to challenge Apple’s iMac with a new 28-inch touch-screen personal computer called Surface Studio.

The software giant, which for years relied on hardware makers to come up with PCs that run its Windows operating system, unveiled the device at a Wednesday morning event in New York.

Like the iMac, the new model weds a video monitor and processing unit, a design generally known as all-inone. Microsoft, which also announced an update called Windows 10 Creators Update, said the new PC is intended to help users create all sorts of media content, from three-dimensional dioramas to pictures drawn with a stylus on the screen.

The Surface Studio can be preordered for $2,999, and will be available “in limited quantities” for the holidays, the company said.