Big Bowl bites,

Super Bowl burger ad not hitting spot

Wendy’s first-ever Super Bowl commercial is getting a chilly reception.

In the 30-second spot, the No. 3 fast-food chain founded by Dave Thomas spoofs its rivals by showing a long wall of patties inside a big, dimly lit freezer and a guy defrosting them with a hair dryer.

The hapless employee is working for a fictional burger chain called “Othr Guyz.” The set design evokes George Orwell’s “1984,” and the song playing in the background is Foreigner’s 1977 hit, “Cold As Ice.”

Barbara Lippert, ad critic for MediaPost, opined that the Wendy’s ad was “easily one of the worst Super Bowl spots ever made.”

“It looks like it was made in a closet in the Baltics in the 1970s,” Lippert told The Post via e-mail Tuesday. “Plus, what point does it make? It doesn’t even tell you that Wendy’s is NOT frozen. I’d give it two big TUNDRAS.”

Another ad executive who saw the spot, released on Monday, said, “There’s only one person in America who will like this ad. Mick Jones from Foreigner because he got to cash a big check.”

The spot from agency VML grew out of a Twitter battle with a customer who didn’t believe Wendy’s patties were fresh. Surveys also found that 70 percent of Wendy’s customers didn’t think the chain served fresh meat.

Anheuser-Busch on Tuesday revealed a cinematic spot celebrating immigrant cofounder Adolphus Busch.

Titled “Born the Hard Way,” the 60-second TV ad lands in the middle of a raging immigration debate.

Set in the 1800s, the spot depicts Busch’s struggle to make it to St. Louis — now Bud’s headquarters — to create a new kind of beer. It ends with him meeting Eberhard Anheuser at a bar.

The campaign will continue throughout 2017 and will celebrate people who “live life on their own terms,” the beer giant said.

It adds that “Budweiser believes freedom and the pursuit of the American dream are nothing without ambition” and “the story is one of commitment, passion and never giving up or backing down.”