New York Post

Bowl’s best Bud

Beer spot got most attention online

- By CLAIRE ATKINSON catkinson@nypost.com

Good thing Budweiser kicked those Clydesdale­s and puppies to the curb.

The beer brand’s much-dissected immigratio­n ad featuring a handsome actor as the company founder, Adolphus Busch, won the most online attention of all Super Bowl advertiser­s, according to iSpot.tv.

The Post predicted on Jan. 31 that Budweiser would win the Super Bowl after viewing the commercial from the ad agency Anomaly Global.

The spot showed the young Busch’s journey from Hamburg to the US, where he receives a cool reception as an immigrant, then on to St. Louis. The commercial is called “Born the Hard Way,” and generated 21.7 million views through 2 p.m. Eastern time Monday.

Ellen DeGeneres shared the ad, tweeting: “America is the land of freedom and opportunit­y and I’m glad Budweiser knows that.”

Budweiser’s owner, Anheuser-Busch, was the top advertiser in the game, buying three minutes and 30 seconds of airtime.

ISpot.tv, the measuremen­t firm, sampled data from 10 million connected TV sets and calculated that Budweiser attracted the biggest share of digital voice, defined as the percentage of digital activity compared to all other Super Bowl advertiser­s.

When it comes to generating social actions, however, the Netflix teaser for season two of its spooky, “Stranger Things” series was tops, generating 558,989 social actions on YouTube, Facebook and Twitter, the company said.

The sexy Mr. Clean commercial, featuring the brand mascot in skin-tight white pants and gyrating as he mops the floor, scored the second-biggest share of digital voice. Scores are through 2 p.m. p.m. Eastern time.

The commercial­s this year eschewed the typical stereotype­s of buxom women and dumb guys and instead went straight for social activism.

YouTube said Super Bowl ad watch time grew 15 percent over last year, to 350,000 hours.

The Budweiser “founder” ad — showing vintage images like this one — won the ad fan sweepstake­s, according to one broad-based chart.

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