New York Post

‘It’s Jihad, brought to you by . . .’

Car ads with terror vids

- By JOE TACOPINO

High-profile companies such as Mercedes-Benz, Honda and Sandals Resorts are inadverten­tly advertisin­g on jihadist and other extremist Web videos, a new investigat­ion has revealed.

The ads appear on videos produced by groups such as ISIS and the neo-Nazi Combat 18 — producing thousands of dollars in profits for them, according to The Times of London.

One ad for Mercedes E-Class vehicles appears with an ISIS YouTube video. The ad runs as a bar across the bottom of the screen as a jihadi song blares and the image of the ISIS flag is seen, the newspaper said.

An ad for the resort chain appears on a YouTube video that showcases the militant group al-Shabaab, an al Qaeda offshoot.

A Sandals representa­tive told the paper that the company makes “every effort” to keep its ads away from offensive content.

The rep also blamed Google, which owns YouTube, for not properly labeling the video as “sensitive.”

The Times of London also found ads for Honda, Thomson Reuters, Halifax Bank and Liver- pool University with clips for the UK group Combat 18.

Google took down the videos once informed of the breach, but some of the clips may have provided ad revenue to punk bands whose music is heard in some of the videos.

The juxtaposit­ion of ads with terrorist and hate videos raised concerns about whether companies could potentiall­y be associated with the extremist content.

“One of the problems with programmat­ic advertisin­g is that ads don’t know where they appear,” David Carroll, professor of media design at The New School, told The Times of London. “That makes it extremely . . . lucrative for extremely hyper-partisan and fringe media to succeed widely.”

Some companies are planning to take action to ensure that their marketing was not feeding the coffers of terrorist organizati­ons.

A brand officer at a worldwide ad agency criticized the process for placing a companies’ ads next to offensive content.

“We have a media supply chain which is murky at best and fraudulent at worst,” Marc Pritchard, chief brand officer at P&G, told The Times of London. “We need to clean it up.”

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