OBJO lands record $29M shoe deal

It is never a bad thing forfo a professional athletele when he gets to sit backba and watch Nike andan Adidas try to outdo oneon another for the rightri to sign him to an endorsementen deal. That is the desirable situationsi Odell Beckham Jr.Jr found himself in, with hishi original rookie agreementm with Nike set to expire.pi Nike on Tuesday officiallyfi retained Beckhamha with a five-year deal thatth is worth more than $229 million, according to nicekicks.com,ni which shouldsh nicely augment Beckham’sB rather meager superstar receiver salary for 2017 of $1.83 million.

It is the most lucrative shoe deal ever for an NFL player, according to nicekicks.com. The website also noted Beckham’s desire to become a “brand icon.’’ There is a clause that can escalate the contract to make it an eight-year deal worth $48 million. Nike reportedly fully matched a counteroffer from Adidas.

Beckham signed a fouryear, $10 million rookie contract with the Giants, who picked up his fifth-year option to make his 2018 salary $8.45 million.