If Trump flew coop, Twit would take a hit

President Trump’s tweet storms may keep his beleaguered staff up at night, but they help the people who make a buck from the president’s favorite social media sleep like babies.

Without Trump, Twitter could lose almost a fifth of its value, according to a report.

Monness Crespi Hardt & Co. analyst James Cakmak said that the social media company would see as much as $2 billion in market value wiped out if @realDonaldTrump stopped tweeting about whatever was on his mind, multiple times a day.

It’s not that the president’s defection would touch off a mass exodus, lowering the number of “monetizable” daily active users, Cakmak told Bloomberg, which first reported on Cakmak’s note.

Instead, losing its most prominent user would lower Twitter’s intangible value and lead to what’s known as multiple compression.

“There is no better free advertising in the world than the president of the United States,” said Cakmak, who has a neutral rating on Twitter shares.

While Twitter doesn’t disclose the total number, Cakmak estimates daily users are around 125 million, about 30 percent fewer than Snapchat. Twitter said in July that daily active users rose 12 percent in the second quarter, compared with year ago period.

Trump has 36 million followers and has tweeted more than 35,000 times since he signed up in 2009.

Twitter’s business doesn’t face much risk from “potential diminishing political relevancy,” Cakmak said in his Thursday note.

“What’s most important is the execution of the right strategy, since at the present state we find Twitter not capitalizing on the opportunity that’s in front of them.”

Twitter shares have fallen 14 percent since Trump won the presidency. The company’s market cap is about $11.7 billion, according to data compiled by Bloomberg.