New York Post

Saving some greens

Whole Foods debuts Amazon low prices

- By ABIGAIL GEPNER, SARAH TREFETHEN and RUTH BROWN

Kale, yeah! Whole Foods on Monday slashed its prices on a range of “best-selling staples” following the finalizati­on of its sale to Amazon, with discounts so deep, even the haters couldn’t stay away.

“I usually avoid this place like the plague — it can be like a nightclub in here, with all the tourists — but I had to check out the new prices,” said Sonia Jairath, a 42year-old media recruiter who made a beeline for the Columbus Circle store after reading about the discounts on Twitter.

“Everything in my cart is a good deal.”

The store is often mocked as “Whole Paycheck,” but the cuts bring at least some of its products down to prices mere mortals can afford — and many are now even cheaper than at comparable stores like Trader Joe’s and Fairway, The Post found.

Bright-orange signs reading “Whole Foods + Amazon” are now luring in consumers with the promise of organic Fuji apples sliced from $3.49 a pound to $1.99, organic avocados reduced from $2.50 each to $1.49, and organic rotisserie chicken carved from $13.99 to $9.99 at the Columbus Circle location.

In Williamsbu­rg, banana prices were peeled from $0.79 a pound to $0.49, grass-fed lean ground beef got minced from $10.99 a pound to $7.99 a pound, and the all-important staple of organic baby kale was chopped from $3.99 for a 5ounce pack to $3.49.

“I’ll probably be here every week now!” exclaimed formerly twice-monthly shopper Anthony Torres, 29, while checking out the new prices in Williamsbu­rg.

The $13.7 billion merger is bigger than just grocery prices — Amazon is also selling Whole Foods house-brand items online, while Whole Foods is slinging cutprice Amazon Echo speakers.

The gadgets, down from $179.99 to $99.99, are placed prominentl­y at the front of stores under a giant “Farm Fresh” sign and next to the slogan “Pick of the season.”

One regular customer said she had “mixed feelings” about the chain’s new owner.

“Amazon is a big evil, but also it’s going to be cheaper because Amazon would reduce the prices,” said Micaela D., 29, at the Williamsbu­rg store.

But another Williamsbu­rg shopper said the new low prices helped ease her conscience.

“It’s not like they’re buying out a small company,” said Amy McDaid, who drives to the store from Sunnyside, Queens.

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