Saving some greens
Whole Foods debuts Amazon low prices
Kale, yeah! Whole Foods on Monday slashed its prices on a range of “best-selling staples” following the finalization of its sale to Amazon, with discounts so deep, even the haters couldn’t stay away.
“I usually avoid this place like the plague — it can be like a nightclub in here, with all the tourists — but I had to check out the new prices,” said Sonia Jairath, a 42year-old media recruiter who made a beeline for the Columbus Circle store after reading about the discounts on Twitter.
“Everything in my cart is a good deal.”
The store is often mocked as “Whole Paycheck,” but the cuts bring at least some of its products down to prices mere mortals can afford — and many are now even cheaper than at comparable stores like Trader Joe’s and Fairway, The Post found.
Bright-orange signs reading “Whole Foods + Amazon” are now luring in consumers with the promise of organic Fuji apples sliced from $3.49 a pound to $1.99, organic avocados reduced from $2.50 each to $1.49, and organic rotisserie chicken carved from $13.99 to $9.99 at the Columbus Circle location.
In Williamsburg, banana prices were peeled from $0.79 a pound to $0.49, grass-fed lean ground beef got minced from $10.99 a pound to $7.99 a pound, and the all-important staple of organic baby kale was chopped from $3.99 for a 5ounce pack to $3.49.
“I’ll probably be here every week now!” exclaimed formerly twice-monthly shopper Anthony Torres, 29, while checking out the new prices in Williamsburg.
The $13.7 billion merger is bigger than just grocery prices — Amazon is also selling Whole Foods house-brand items online, while Whole Foods is slinging cutprice Amazon Echo speakers.
The gadgets, down from $179.99 to $99.99, are placed prominently at the front of stores under a giant “Farm Fresh” sign and next to the slogan “Pick of the season.”
One regular customer said she had “mixed feelings” about the chain’s new owner.
“Amazon is a big evil, but also it’s going to be cheaper because Amazon would reduce the prices,” said Micaela D., 29, at the Williamsburg store.
But another Williamsburg shopper said the new low prices helped ease her conscience.
“It’s not like they’re buying out a small company,” said Amy McDaid, who drives to the store from Sunnyside, Queens.