IN HER SKIN
Madonna’s new skin-care line keeps every part of you soft — even your butt
AT 59, Madonna still has skin like a virgin’s, and now you can, too. The singer’s skin-care line, MDNA Skin, just launched this week — although she says she’s been obsessive about taking care of her skin her entire life.
“I never went to the beach, I never smoked a cigarette, I was never interested in the normal juvenile delinquency paths, and I’m happy about that because my skin ended up looking good,” she told a group of beauty editors at the line’s Tuesday afternoon launch event.
Her line of six products, ranging from $50 for a face wash to $600 for a chrome clay mask and removal-device set, are designed in collaboration with her dermatologist, Dr. Paul Jarrod Frank. Active ingredients include thermal mineral water, olive oil and clay from the Montecatini Terme village in Italy, and are meant to help customers get Madonna’s taut, wrinkle-free visage.
But she said she doesn’t market her products as “anti-aging,” following a recent trend that caught fire when Allure magazine announced in August that it had banned the phrase from its pages and site.
“I do believe we live in a very ageist society that’s unkind toward women,” Madonna said, answering a question from The Post. “I think it’s ridiculous that we have to hide our age or not be able to embrace it . . . I think we have to go the other way and stop cheating and pretending. Just take care of yourself a little bit every day and love who you are.”
Taking care of herself means using her products all over, from forehead to elbows and even her famous derrière.
“I’ve used the chrome clay mask on my butt,” Madonna told the group. “Don’t you want soft skin on your butt? Don’t other people look at your butt? Your butt has an audience! I encourage it. Maybe you can ask your significant other to remove it for you.”
She said that she also uses the line’s serum on her knees, dabs the leftover liquid from her eye masks on her elbows, and sprays $180 rose-water mist everywhere — “I attack my kids with it,” she said.
Madonna’s tony line is a far cry from the scrappy beauty experimentation that she used to perform back in the day, she admits.
“I remember when I lived on the Lower East Side, and I really didn’t have much cash,” Madonna said. “There was a salon on Seventh Street, between First and Second avenues. There was a girl in the back, and — I know this is weird — she was a heroin addict, and she gave amazing facials. And I would go with her, and we’d do trades. So for me, skin was always important to me, and I took care of my skin from a young age.”