New York Post

MoviePass slashes its ticket fee

- By NICOLAS VEGA nvega@nypost.com

MoviePass is cutting the price of a movie to less than the cost of a popcorn and a drink.

For a limited time, the all-youcan-watch movie ticket will now cost you just $6.95 a month — 30 percent off the usual $9.95 price.

But there’s a small catch — you have to pay for an entire year upfront.

The special $89.95 offer price includes a $6.55 processing fee.

Back in August, MoviePass was an expensive, niche service, charging users up to $50 a month to see as many movies as they wanted in theaters.

But then the company upset some theaters owners by slashing the price from $50 to $9.95.

The lower price spiked the number of MoviePass subscriber­s to over 600,000.

Ted Farnsworth, CEO of Helios & Matheson Analytics, which took a controllin­g stake in MoviePass before the price cut, told The Post that the company decided to offer the limited-time lower price because it is determined to get its subscriber numbers past the 1 million user mark.

It is already making its mark on the theatre industry, according to Farnsworth.

MoviePass was responsibl­e for 4 percent of all tickets sold for the recent 20th Century Fox release “Murder on the Orient Express,” which pulled in more than $36 million during its opening weekend, according to Farnsworth.

Newspapers in English

Newspapers from United States