THIS ISREALLY BIG
DJ Khaled appetizing Weight Watchers e-promoter
Weight Watchers said it has signed DJ Khaled to be its new social-media ambassador.
The hip-hop impresario will go public with his struggles to slim down by broadcasting them to his millions of followers on Facebook, Instagram, Twitter and Snapchat, according to the dieting giant.
Shares of Weight Watchers, which had gained more than 300 percent over the past 12 months, added another 8 percent on Tuesday after the Khaled deal, to close at $47.83.
DJ Khaled’s first post on Monday about participating in the WW Freestyle program — the same Weight Watchers diet Oprah Winfrey is promoting — has already garnered more than 634,000 views on Instagram.
“I already got rid of 20 pounds and ready for more,” the music mogul wrote to his social media followers.
“Ride with me on my journey to greatness. Bless up Weight Watchers!!!”
Khaled joined Weight Watchers in October, according to a spokeswoman for the company. His weight and his weight-loss goals are “confidential” and “for him to answer,” she added.
“We’re inspired by the opportunity to create meaningful connections within his community and spark new conversations about the brand,” the Weight Watchers spokeswoman told The Post.
For Winfrey, the only thing getting fat since she invested in the New York company — and joined the Weight Watchers program — is her portfolio.
The media mogul bought a 10 percent stake in the company for $6.79 a share — producing a 600-plus percent gain.
Experts say Khaled’s involvement may help Weight Watchers attract more men, who currently account for just 10 percent of its customers.
Weight Watchers declined to disclose how much it’s paying Khaled and said his role is different from Winfrey’s.
“She is the face of our Freestyle advertising campaign this winter, in addition to her roles as board member, owner and strategic adviser,” the spokeswoman said.