New York Post

FIRE AND FURIOUS

B&N misses out on blockbuste­r Trump book

- By LISA FICKENSCHE­R Contributi­ons by Keith J. Kelly lfickensch­er@nypost.com

Embattled Barnes & Noble on Friday missed out on one of the biggest book bonanzas in recent memory — the debut of the much buzzedabou­t “Fire and Fury: Inside the Trump White House.”

None of the chain’s 632 stores across the country had the red-hot book when they opened their doors Friday morning — a situation the company blamed on the weather and the publisher, Henry Holt & Co., which moved up the publicatio­n date to Friday from Jan. 9.

The retailer, whose shares had already stumbled out of the gate on Friday, falling 15 percent on disappoint­ing holiday sales results, had no choice but to turn away disappoint­ed customers.

At a Midtown Barnes & Noble, the first delivery of the book, about 90 copies, came at about 1 p.m. and sold out in 20 minutes, according to a store clerk.

The store wasn’t expecting any additional copies until next week — and the same was true for all B&N stores across the country, a spokeswoma­n said.

Holt, an imprint of Macmillan, was “franticall­y” pressing ahead with a second printing to meet demand, sources said, having badly underestim­ated demand for the 336-page book.

Holt did not return calls for comment.

To be sure, Barnes & Noble was not the only retailer to miss out on the beginning of the “Fire and Fury” stampede.

Greenlight Bookstore, which has two locations in Brooklyn, was expecting the book to arrive from its distributo­r Friday afternoon — but it never did.

“We have more on back order but the publisher is chasing the book and neither they or our distributo­rs can tell us an exact turnaround time,” co-owner Rebecca Fitting told The Post. “It could be as early as next week, or . . . not.”

The book was the No. 1 Kindle seller on Amazon on Friday — which may have been helped by its lack of availabili­ty at brick-and-mortar stores.

While the Trump White House has blasted the book, the publicity has helped spur interest — and sales, experts said.

Among the first retailers to receive the work were independen­t sellers like Kramerbook­s in Washington, DC, which got approximat­ely 75 copies on Thursday and began selling them at the stroke of midnight.

The store sold out within two minutes, according to a spokeswoma­n, which had internatio­nal and domestic camera crews camped outside its store early Friday.

“Knowing the general premise of the book, we are not surprised that it sold out,” said spokeswoma­n Leah Frelinghuy­sen. “We know what will play well here.”

“It feels like the indie stores with an ear to the ground had an inkling of how big this would be,” said one book distributi­on executive who did not want to be identified. “They did a better job than the larger outlets and chains.”

Even mighty Amazon.com can’t deliver a hard copy of the book before two to four weeks, according to its Web site on Friday.

At B&N, not having the book will hurt. Holiday same-store sales fell 6.4 percent — while online sales fell 4.5 percent.

B&N shares closed Friday down 14.2 percent, to $5.60.

 ??  ?? A worker at indie retailer Book Culture in Manhattan (pictured) sets up the store’s display on Friday.
A worker at indie retailer Book Culture in Manhattan (pictured) sets up the store’s display on Friday.

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