New York Post

Trimming the fat

FitHouse bets on short-term leases

- By LISA FICKENSCHE­R lfickensch­er@nypost.com

A new exercise studio is muscling its way into the Big Apple — and plans to use an inventive type of lease to quickly expand to 15 locations, The Post has learned.

As part of its fast-paced expansion, FitHouse will use so-called shotgun leases — extremely flexible arrangemen­ts that allow the landlord or the studio to cancel with a 60- or 90day notice.

The first FitHouse loca- tion will be at 276 Bowery — with another three studios opening in quick succession next month in Flatiron, Chelsea and Soho.

FitHouse will offer unlimited yoga, dance, highintens­ity interval training, pilates and barre classes for $99 a month.

It is hunting for 3,000plus-square-foot spaces, it said.

“We like the flexibilit­y of opening spaces fast and closing them fast if we find the location is not right,” FitHouse founder and Chief Executive Clément Benoit, 33, told The Post.

FitHouse invests up to $150,000 in each of its new spaces.

A serial entreprene­ur who launched a restaurant­delivery company at age 21 in France and a logistics company, GeoPost, that was sold last year to French Groupe La Poste, Benoit claims that FitHouse “has the most agile approach to scalabilit­y in the fitness industry.”

As part of its strategy, FitHouse will look to re- place shuttered studios in popular neighborho­ods, Benoit added.

The company is also aggressive­ly poaching instructor­s across the city, dangling higher pay — $100 to $150 per hour — compared with the $75 to $90 pay at comparable studios, according to Benoit.

To fuel its expansion, Benoit has already raised $3 million in venture capital led by Global Founders Capital, including Xavier Niel and Fabrice Grinda.

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