Breitling puts ad art in line with the times

Luxury Swiss watchmaker Breitling wants to keep up with the times.

New Chief Executive Georges Kern has quietly eliminated all scantily clad women from the company’s marketing — including at ribbon-cutting ceremonies where Breitling used to use hot-pants-wearing females as part of the show.

Also gone at its Big Apple flagship store is the racy artwork by Kevin T Kelly, featuring pilots and busty women.

“I stopped them immediately,” Kern told a Swiss newspaper on Sunday, according to Reuters. “Some customers thought they were funny. But such clips were no longer suitable and do not reflect values of today’s society.”

In the wake of the #MeToo movement, Kern said he is planning a new marketing campaign in May.