Apple plucks Texture magazine app
Apple has inked a deal to buy Texture, the app that has been dubbed the “Netflix of magazines.”
Texture, formerly known as Next Issue Media, was being shopped around and had garnered some interest from the tech community, The Post reported in December — before Apple moved and closed the deal. Terms were not disclosed. The subscription service — a joint venture by publishing giants including Condé Nast, Time Inc., Meredith and Hearst — gives users online access to more than 200 magazines.
Texture charges $9.99 a month for access to monthly publications like Vogue and Cosmopolitan, and $14.99 a month for weeklies like the New Yorker. Unlike Netflix — and despite its big backers — the 8year-old app has failed to gain a big following.
Texture was developed in order to bring digitized versions of print magazines to tablets, iPads and mobile devices — but it has not proved to be popular among readers, who have largely moved on to video and other forms of mobile content.
“We are committed to quality journalism from trusted sources and allowing magazines to keep producing beautifully designed and engaging stories for users,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services.
Since 2014, Texture has raised $130 million — $80 million from the media companies that launched it and $50 million from KKR. Its backers also include Rogers Communications and News Corp., which publishes The Post.
“We could not imagine a better home or future for the service,” Texture’s CEO John Loughlin said on Monday.