Netflix ready to take it outside

After disrupting Hollywood with streaming content, Netflix now wants to saturate its streets with advertising.

The video streamer led by Reed Hastings (right) is seeking to acquire Regency Outdoor Advertising — a West Hollywood company that boasts some of La-La Land’s best-located billboards — for more than $300 million, according to reports.

Reuters, which on Friday broke the story of takeover talks, acknowledged Netflix isn’t the only bidder for Regency.

But a move into outdoor advertising would be consistent for the company, which earlier this year committed itself to stepped-up marketing.

Research firm Moffett-Nathanson recently projected Los Gatos, Calif.-based Netflix will increase its marketing budget by 54 percent this year — a move designed to counter increased streaming competition from Amazon, Disney, Hulu and others.

But the acquisition of privately held Regency would do more than inform the public of new Netflix originals. It would also strengthen the company’s identity among the city’s many movie workers.

As Regency touts on its Web site, “Find us at LAX, on all major freeways, along the famous Sunset Strip, near the UCLA campus in Westwood Village, and in sight of Edison Field in Orange County.”

Netflix has already used Regency to promote such series as “The Crown” and “Stranger Things.” And it enlisted the outdoor company last fall to tease its comedy specials with black-and-white signs that read “Netflix is a Joke.”