New York Post

Mogul lures Toys ‘R’ Us with $900M bid

- By LISA FICKENSCHE­R lfickensch­er@nypost.com

Toy tycoon Isaac Larian is angling to buy Toys ‘R’ Us’s operations in the US and Canada for almost $900 million, The Post has learned.

The billionair­e behind MGA Entertainm­ent — the Van Nuys, Calif.-based manufactur­er of Little Tikes and Lol Surprise, in addition to Bratz dolls — told The Post he will submit a lastminute bid on Friday to buy 274 topperform­ing Toys ‘R’ Us and Babies ‘R’ Us stores in the US for $675 million.

That’s on top of a $215 million bid for the entire Canadian chain of 82 stores, as well as the company’s trademarks, Larian said.

He is giving the company six days to respond.

“They either accept or reject it by April 18,” he said. “Toys ‘R’ Us is like a sick patient in the ICU that needs an operation right away.”

Several weeks ago, Larian launched a crowd-funding effort —#SaveToys- RUs — to raise $1 billion to buy the company, pledging $200 million from himself and a coterie of big investors.

“I never thought we’d raise that amount, but I wanted to get people involved to show that there’s interest in Toys ‘R’ Us,” Larian said of the effort, which has raised nearly $59,000 to date.

There is a deadline of April 13 to submit bids for the Canadian operation, he said.

Now, Larian says he’s contributi­ng “a substantia­l amount” of his own funds to the deal, and that his company MGA isn’t participat­ing in the takeout offer. Instead, he has lined up a group of investors including Big Apple real-estate developer Joseph Moinian, as well as bank loans.

Larian says his bid includes the Wayne, NJ, headquarte­rs of Toys ‘R’ Us, which began auctioning off its real estate last week. Liquidatio­n sales are in full swing across the country.

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